Buyers are confused about listing

[8797blackie]

Can someone look at this listing and see if they think that the jacket is for a man or women, and not a youth?

I have sold about 6 of these and each time the buyer thinks that they are for an adult.  I mention in the listing at least 3 times that these are youth jackets and even put a youth size chart in the pic tutorial.  

Am I missing something?  Is it unclear to anyone looking at the listing?

Item number 126446944761.

[toysaver]

 BOY'S THE TEEN makes it unclear to me.  I guess it's unfortunate that's the name of the 'style' but it's a big difference between a small boy and a strapping teenager.  

[12345jamesstamps]

A boy's jacket....don't use the word 'youth'...

Size...remember it's made in Vietnam so it's going to be small...it's a jacket for a 'growing boy' where it will be big but the boy will grow into it.

'boy...to a teen'...thinking the teen will outgrow it.

[biggymoe]

I think your listing is fairly clear.  The problem here, as is in many cases, the buyer looks at the picture, and the the price, and never bothers to read the description details.

[8797blackie]

But would you think it is for a man or woman?  That seems to always be the issue.  They don't think it is for a boy or girl (youth, little, or big).

[8797blackie]

Actually, it is for a girl or boy.  Hence the name youth.

But why would someone think it would fit a man or woman?  I clearly state this is not for an adult.

[12345jamesstamps]

Good catch.

That could be true to some extent....a buyer on their cellphone or iPhone will not be able to see 'description' of details...only the title....buyer has to scroll down on item and find 'description' and then clink on description to find details.

More and more buyers are making purchases on their eBay app on their iPhone....and we can kinda guess they some might be of the younger generation....Welcome to the new 🌎.

[soh.maryl]

When you list something with sizes, like S, XS, M etc, it's a good idea to put in parentheses the actual size it will be like S is sizes 10-12, M is sizes 14-16 etc.

And your wording is somewhat confusing to me, which would be a reason I'd not buy the jacket.  

[8797blackie]

I will take the word 'teen' out of the title and the word youth out and replace all youth with boys.

I have never had this issue before and I have sold plenty of youth sunglasses and other unisex items.

My granddaughter has this jacket and loves it!

[8797blackie]

Thanks everyone!

[8797blackie]

Can you read?  It does have the sizes -

Youth size XS - 6

Youth size S -7/8

Youth size M - 10

Don't buy anything from me!  

[fern*wood]

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@8797blackie wrote:

Can you read?  It does have the sizes -

Youth size XS - 6

Youth size S -7/8

Youth size M - 10

Don't buy anything from me!  

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Since you asked us to look to see if something might be confusing, we did.   I can't imagine asking for help and then writing "Can you read".    Since your buyers are confused, I thought you wanted suggestions, but I guess you didn't really.

[tobaccocardyahoo]

It has one of the worst product name fields I have seen on Ebay in many years.

Leading with New with Tags, abbreviating The North Face, burying Boy's after that. Providing the date, the multiple sizes, repeating the abbreviation. All serve to confuse and distract from the listing.

There are sponsored listings showing on your listing which do a far better job of getting the right message across to buyers.

You are not a rookie, why did you do this?

[femmefan1946]

First- using all caps in your Title makes it harder to read.

The brand is North Face not BOY'S THE TEEN which is meaningless. Was that a typo for Boy's to Teen?

Putting sizes in the Title is useful but  since you have so much info  in your Description- add the actual measurements.

I'd suggest rewriting the Title from  NWT-TNF BOY'S 1996 RETRO NUPTSE JACKET~MULTI SIZE XS,S,M~TNF BLACK~$230 to

NORTH FACE Child's Jacket BLACK Sizes XS S M NWT 1996 Retro Nuptse UNISEX TNF teen

 Or

NWT  Child's Jacket NORTH FACE black  Sizes XS S M 1996 Retro Nuptse UNISEX TNF teen

While you have 82 keystrokes, punctuation is irrelevant and is not Searched.

You have TNF twice but not North Face which is the brand that most would  Search.

If it fits both boys and girls, it is unisex.

Would the word "Tween" fit better or is that too obscure and unlikely to be Searched?

[caldreamer]

Customer complaints you are getting about the sizing could be caused by  confusion about sizing S, M, LG.  LITTLE BOYS have size S, M, LG and also TEENAGER have size S, M, LG.  How is the customer supposed to know the difference?   You need to include measurements (otherwise you will get a lot of returns).

https://www.thenorthface.com/en-us/help/size-charts#panel-boys

Label specifies "teen" but does not specify "boy or girl".  Can you list it as unisex?   

On your item specifics you should change brand to "The North Face".    This is what customer will search for.