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Most Reliable source for identifying trends / volumes in traffic

i have a store which shows me a lot of information, though none of this seems to correlate. I've only recently reactivated and started listing on this account as a business seller so i have the benefit of comparing all data from a common start date, and nothing seems to add up. If i tally all the views i can count on my active listings page, we get around 250. But the traffic reports page overviews shows since i started up that i have 148 views, but then i have gone through and tallied the view counts for each product on this traffic report page (at bottom) and I'm getting barley 57. All these totals come from the same start date so why are they so different? 

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