Multiple choice listings have been plaguing the site since they came out 4 years ago with the same stupid problems.
#1 Titles of the variations: You can't read the full title and have no idea what you're selecting
#2 Bait and switch on the variations. Listings show up for ¢.99 but it's always for someting dumb (like a pen) and the real item is much much more expensive.
#3 The search feature sucks. The worst on any modern commerce site. It automatically selects the sub-category, even though there are several relevant results in the parent category. It filters out results without you even asking.
Do the developers even use the site? It's as if it was designed to show you the most expensive and irrelevant listings.
.png){kind=link}
