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Mobile Description Tagging Is Broken

Since around mid month (Jan 2025) there is breakage happening with mobile descriptions across newly published US and UK listings, or any listings revised or edited since then, including just a price change.  This looks to me to effect all sellers who want to show a description on mobile (app or web).  Repro notes at the bottom to check your own listings. 

 

Specifically I am referring to the mobile description as properly tagged

<div vocab="https://schema.org/" typeof="Product"><span property="description">

DESCRIPTION TEXT

</span></div> 

 

1. In the mobile app, most mobile descriptions are not being displayed at all. Not just our listings but on everyone's. Called in to support and had them check their mobile and web as well to match. Only the "See Full Description" link is visible. Not the published text snippet.  

 

2. On mobile view web browser, some text is visible but not the tagged descriptions. Instead eBay is using the older parser that scans the entire html description and picks out random text that is often incorrect.  Again this is on everyone's listings not just ours. The text being displayed on mobile web view is parsed random text not what is tagged as the mobile description.

e.g. if the seller has text describing store policies or other information in the main description, this can inappropriately be mashed into the mobile description and can read as complete chaos. That instantly ruins a buyer's confidence in the seller. It makes it look like the seller can't write their own description without confusing broken text.

 

3. Older listings from months ago, I can find a few selective ones that are still displaying the correct both App and mobile web tagged description. But most listings I search  are borked. It is likely working ones were parsed prior to a recent update, and haven't been edited or updated. 

 

4. Since the problem has been occurring (around Jan 14th), the style="display:none" is being stripped out of the <div style="display:none" vocab="https://schema.org/"... at listing creation making the mobile description visible on desktop view. I have tested all variations of adding it in, or removing it, or moving the entire div in the description but it does not fix #1-3. This might point to why the parser is ignoring the whole thing. Seeing those become visible was our first sign of a problem. 

 

Due to the above errors being visible on both mobile app, mobile web view , desktop web view, and verified by support on these platforms as well, this is not a browser or app issue. There is a problem with the parser that runs on the listing after it is created or edited. 

It is no longer correctly finding:

<div style="display:none" vocab="https://schema.org/" typeof="Product"><span property="description">

or 

<div  vocab="https://schema.org/" typeof="Product"><span property="description">

if you prefer.

 

I did find one lonely guy in the UK who also noticed. 

https://community.ebay.co.uk/t5/Technical-Issues/Item-Descriptions-Broken-When-Format-Options-Are-Us...

 

 

To repro the problem: look at any recently published listing, or listing revised or otherwise touched by a change (price/qty) since 1/14/24.

On the mobile app you will see no mobile description where it says "Item Description From Seller" You will only see the "see full description" link there. 

On mobile web view where it says "Item Description From Seller" you will see a body of text there but it is not what is contained within the tag. It is being programmatically selected by eBay's parser/scraper. It will likely contain errors. If for example the seller has policies or any other text in their normal full description. 

 

Mobile descriptions are vital.  Currently there is no way for the seller to self define what is in the mobile description as the tag is broken. It is therefor empty on the app costing us sales, or worse can contain factual errors in the web view.  

 

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Mobile Description Tagging Is Broken

As a further repro note. I took one of our older listings that was correctly displaying. I adjusted only the price on it, nothing else, and it broke the description. I'm assuming any touch/edit of the listing reparses the whole thing. 

 

59% of eBay visits are mobile. All listed created, price adjusted, or edited in any way recently, will not display the mobile description in app, and will display incorrect text (what ever the parser selects) in web mobile view (if the user does not have the app on mobile.) That is a serious breakage and detriment to sales. I personally use the mobile description almost exclusively when purchasing. It is the most succinct version of the items unique information. 

 

I hate to be an alarmist here, but someone please prove me wrong. 

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Mobile Description Tagging Is Broken

Mobile Description Tagging Is Broken

I'm surprised no one seems to mind that their mobile descriptions are no longer displaying in the app. Maybe sellers rarely go look at their items in context or just don't care that the majority of their sales are mobile buyers. 

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Mobile Description Tagging Is Broken

Ok! After a lot of calls in and worry, finally got a response that it's fixed today. This was a lonely hill to die on but everyone can now enjoy their nicely curated mobile description. See ya on the next one!

 

It'd be cool if some dev stops by this thread and says something like "Hey thanks helping us find out our entire website/app ecosystems mobile descriptions of items for the world to see was busted. We really appreciate you debugging the problem." But I'll take the satisfaction on tonight's whiskey pour regardless of who pours it. 

*high fives self and leaves. 

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Mobile Description Tagging Is Broken

Glad to hear the issue is resolved. I didn't see this post while it was still in effect.

 

If you run into problems in the future I suggest shaking your device while the app is open as it's the easiest way to file a tech report. You can also click the ? icon on the lower right of the page if on the website.

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Mobile Description Tagging Is Broken

This issue goes much deeper, whether or not you're still affected. I still am, and here's how/why:

 

I use SixBit and it inserts HTML comment tags around the listing description when submitting listings to eBay. This is so SixBit can correctly parse the listing description text when it imports from eBay. As you found, eBay's mobile description parser chokes on certain things, one being HTML comments. When it chokes, it discards the seller-specified mobile summary text and "randomly" selects from the remainder of the listing. I was unsuccessful getting eBay to address this (and another issue) so I asked the SixBit folks to add a new additional field tag for the item description that doesn't insert the HTML comments. So far SixBit have refused; support claims they're a small team and this is way beyond their capacity.

 

The other issue is to do with HTML functionality plus eBay's "improved" mobile description parser...

 

eBay's recommended HTML code surrounds the listing description with SPAN tags, which are INLINE elements. Paragraphs, lists, tables, and so on are BLOCK elements. For obvious reasons, HTML doesn't support block elements inside inline elements. Thus, when a block element is encountered after a span, the span is truncated immediately before the block element. This means the mobile summary is truncated at the same point.

 

In the past, I "hacked" the HTML issue by using a DIV element instead of SPAN, like this...

<div property="description">Blah-blah-blah</div>

...which worked perfectly. Then at some point eBay "improved" their parser and it didn't work.

 

So, if a seller uses ANY BLOCK ELEMENTS in their listing description, their seller-specified mobile summary will be truncated.  (If it works at all.)

 

For anyone using SixBit, I "hacked" this by using the listing title as the mobile description, plus CSS (display:none) to hide the container "vocab" DIV element. I then added "Please see the full description" to the end.  Problem is, maybe, I suspect eBay feeds the mobile description to search engines, so only the listing title go out to search.

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Mobile Description Tagging Is Broken

PS- I discovered the "broken" mobile summary issue in December, so this has been a problem for a while. And, after I applied my SixBit hack my sales doubled, so there is something to my suspicions.

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