08-03-2018 03:55 PM
Rule #1 of UI (User Interface) design is consistency! Users must be able to quickly find what they are looking for.
Brand new : some pages are displaying size "buttons" at the top of the page, some pages have no size buttons at top but have the size filters on left side AND some pages have NO way to filter on size. All of these examples are within the Mens Clothing sub categories. The Buyer is seeing completely disjointed pages - just horrible interface design - and will certainly cause the buyer to give up and go else where.
PLUS some items show promotion banners at top and other items show the banner at the bottom of the page.
Obviously almost no buyer will see the banner at the bottom - especially when they are accustomed to see it at the time of the page. This is being done to create room on the screen to direct the buyer to other (ebay determined) better selling items. BUT - again - pages Must be consistent - 101 of UI design. Human nature is to repeat prior experiences and expect a routine consistent experience. Moving from item to item (within a category) and encountering different page layouts is very unprofessional.
Please address (and Please TEST before roll out!! Reference data changes must be tested too!)
08-04-2018 10:58 PM
One could argue as part of making sure buyers have good experiences be fore you make changes to both the seller and buyers side of ebay you should test to make sure the changes will work. While the selling side gets overlooked by ebay because buyers are the ones with the money. If the selling side does not work as it should then buyers cant find the items they want. If they do they cant pay for the item. IF they can pay then the items do not ship out in time regardless the buyers have bad experiences. While there are 2 sides to ebay the buying side and seller side both go hand in hand. The main thing that should be done at all times is to test any changes in a virtual environment before sending them live. Other wise problems come up leading to lost revenue, lost users, and higher support cost. The funny thing is that testing before hand may seam like it cost you more up front but really it saves you money in the long run.
08-05-2018 05:54 AM
02-18-2020 10:52 PM
I agree, Ebay tends to implement changes to the user interface without a valid reason. This creates confusion for both the buyer and seller affecting sales. I am now trying to send a message to a buyer with photos, for some reason the Send button is greyed out and there is no error message to show that I've done anything wrong. I know that Ebay uses SAP software and SAP is known for constantly updating its applications. They do this so they make more money off customers who require constant assistance to implement these changes that may or may not fly with customers. I wish that Ebay could understand that these constant changes are not improving things but making the application UN-userfriendly.