Promoted Listings Advanced campaigns let you bid for the top slot in search with control over your daily budget, keyword selection, and keyword bids. As this is a new ad model for eBay and for many of our eBay sellers, we wanted to share here a few best practices to consider when developing a new Promoted Listings Advanced campaign:
Create strategic ad groups
- We recommend building effective ad groups by organizing your listings according to a common goal or category. Grouping together similar listings allows you to target them with the same set of keywords.
Use suggested keywords
- Suggested keywords are search terms that we’ve determined are relevant and likely to perform well in your campaign. We evaluate keywords based on how frequently they’ve been used in recent searches and how relevant those searches are to the listings in your ad group. These keyword suggestions are designed to help you target buyers who are actively looking for items like yours. For best results, add at least 10 keywords per unique product type in each ad group.
Bid competitively
- To help optimize campaigns, we provide you with suggested bids and bid ranges for all suggested keywords. Because Advanced campaigns are based on a cost-per-click model, you get to choose how much each click is worth to you.
- Our suggested bids and bid ranges are based on a number of factors, including past performance and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids.
Continue to optimize your campaigns
- Keep an eye on your campaign performance to ensure your ad groups remain effective. Suggested keywords and bids can change over time, so we suggest monitoring your campaign performance and making any needed changes to remain competitive.
Do you have any other tips and tricks that you can share?
