10-27-2021 02:17 PM
We want to hear from you! As we continue to grow and evolve Promoted Listings Advanced, we want to make sure that we are continuing to educate sellers on this this new ad model. What questions do you have about Promoted Listings Advanced and what other content can we share to help give you guidance on how to use and see success with this campaign type?
10-31-2021 04:18 PM
Hi ! it’s Rose Peer a humble book seller, rosesbooks2017collection. Advanced promoted listings, Promoted listings; Can we, sellers and management get back to the human factor? EBay has always kept a human factor reputation. Meaning as a seller I expect clear, concise communication regarding my work, my listings. As an eBay seller I'm a dedicated person who chooses to learn, conform, and benefit from my stay here on your platform.
In order for anyone to utilize promoted listings, one expects to benefit from promoted listings, I am respectfully requesting clarity. Please can someone in your team take the time and show me the result I will experience? I don't want to view or talk about anyone else’s listings, I need to experience the benefit on my listing. Your grafts are not easy to comprehend, or fully understand, please excuse my ignorance. Honesty is best and the only way to know how to communicate I am needing your assistance.
I spend hours everyday here on this platform without any concrete, monetary benefit. The last several months I've experienced a dismal outcomeregarding items visibility and dreadful lack of sales. I can see the larger stores who can afford to purchase promoted listings, lots of single boxes, duplicate listings, nothing special. What is attractively different or creative about promoting single listings? Convince me I can build a better result in retail. Sell me your product. So far, I am holding back my opinion as I analyze the data, the information I see on the platform.
My focus is to make my books as attractive and enticing, easily accessible, easy to examine the entire product at a glance. I am happy to describe in detail my item, to professionally photograph my item, making my item stand out of the crowded barrage of the other 250 sellers that have the same product for sale. I want my merchandise to reflect a superior product. The product that stands out, that dazzles most of the people who are shopping, I want them to notice and want to buy my book. I take that extra time, to no avail the last several months. I have no inner programming control over set algorithm parameters. I can surely help in specific new tech languages.
If I am subject to pay additional fees in excess of 15%...I am expecting additional services that coincide with the fees. Do I make sense from a consumers view?
That last part of what services are provided for the additional fees is not clear.
I want to be an educated consumer by experience. I want to learn what I can do, and how I can grow my sales benefiting eBay’s bottom line by my sales, not from my paying additional fees. I can easily see how eBay benefits from promoted items, I cannot see or recognize the sellers benefit, and after all I’ve read.
As experienced professionals in programming & marketing, I humbly & respectfully ask you to explain in detail what eBay is offering me, what are you performing or specifically programming within my listing to enhance my capability to capture my audience? How are you upgrading my listing to set my promoted listing apart from the other non-promoting sellers? I don't want to hear buzz words or sales pitches. Sales pitches and lots of un-necessary words become tiresome and patience is required. I'm finished with sales nonsense years ago.
My experience as a non-promoting seller is sadly my listings’ visibility has sorely suffered; they have been tanked, lost in space. Whenever i contact agents I can recognize their verbal protocol. I have had several interesting creative suggestions; what I can do to help myself. Some are interesting and creative, some comical, most are frustrating, and that is not the agents fault. They work with what they are given. I have been so close to cancelling or closing my account more than once in the last 3 months.
I decided to take out the efficient analysis tools I buried years ago. I changed my thinking back to upper management team department head mind set. Together with the new verbal suggestions agents have implemented into the Help calls "let’s set you up and promote your listing", I realize why I have fell victim to the lack of visibility. Statistically there are not as many sellers able to afford promotions, as management stated, especially now.
It is easy however to convince a seller to promote a listing or two when they are vulnerable and suffering from lack of sales. Your sellers are human beings, they have families and desperately need sales to pay for rent or groceries. Non-promoting sellers’ items are falling out of customers’ site. Non-promoting sellers are not appearing in the mainstream search activity. Are you thinking ? What an awful insinuation! I should be ashamed, this type of programming can be extremely useful to build up your bottom line for your quarter, and can only be implemented by managements' push for productivity and raising sales on your side of the aisle.
Shame on me, I contemplated a heinous unfair business practice. Do you agree?
So many of us sellers want to be on an even playing field "here" as eBay has professed from its early "humble beginnings" when the "human factor" was a welcomed feature, a feature all sellers were happy to receive.
Success to those who study history; they are and will be the wiser recipients of good tidings.
Christmas is coming.
I want to learn in detail how & what additional services are provided to me as a consumer of promoted listings and or advanced promoted listings.
I want to experience the benefit as I need to purchase groceries and pay my rent as well as pay eBay additional fees for documented, sound services provided, for boosted visibility and naturally additional sales respectively.
I don't only want to read the little paragraphs; I want to experience and see the hype, I want to see the difference. I want to examine the additional fanfare of my listings being promoted and upgraded. I want to experience the monetary bonus expected by the usage of the advanced promotions.
Truly I do want to enhance the dim visibility I am currently suffering. Right now I am up for the challenge. Please contact me through the message venue on eBay at rosesbooks2017collection. I forget my password to my peacefulpursuits email.
Thank You,
Please advise
Respectfully,
Rose Peer
10-31-2021 08:53 PM
I've looked this over and I've attended the Ads Academy. I'm a small seller (about 700 single quantity listings) selling mostly used, vintage and older single quantity listings, most of them relatively inexpensive, and I do not sell in any particular niche. If a buyer is searching for one of my items, usually that item will appear on the first page of search results.
PLS is for me, because my items can show be shown on other pages besides the search page.....and I only pay if it sells
This is not for me.
Oh, I suppose there might be a way I could benefit from this, but basically, no.
My suggestion: PLEASE be up front about who this is designed for. PLA is fine, but it is not really for my business model. You could save a lot of people time (and possibly money) by being very clear about this.
11-05-2021 08:34 AM
Thanks for the feedback @my-cottage-books-and-antiques. We appreciate you sending us your response and for using Promoted Listings Standard as part of your marketing strategy on eBay.
Our recent blog titled “Promoted Listings: What campaign type is right for you” breaks down our three available Promoted Listings campaign types for sellers to use. For Promoted Listings Advanced, we included a checklist sellers can review to help determine if Promoted Listings Advanced is right for them:
Answering yes to any of these questions means a seller might want to consider using Promoted Listings Advanced as an option for their marketing plans. We encourage sellers to discover what works best for their needs by testing out different campaign types. Experimenting and learning is a great way to work towards stronger marketing performance in the future.
It’s our goal to continue developing these kinds of blogs, along with adding more content to Ads Academy and our FAQs on Seller Center. We’ll continue to pay attention to seller feedback and encourage everyone to keep sending their thoughts. Thanks again for taking the time to share your feedback, and thank you for being an active seller on eBay.