10-09-2018 10:04 AM - edited 10-09-2018 10:06 AM
Is there anything wrong with listing vintage jewelry pieces on Ebay as Julianna style, when not actually a verified Julianna piece? Does it violate any Ebay policy?
10-09-2018 11:00 AM
I don't think it does. I have listed a couple items using the term Juliana Style, but only when the item is a true example of that style. Many people list anything with rhinestones as being Juliana Style, but I don't think it always fits. Can we see some pics?
10-09-2018 11:04 AM
t's nothing of mine. Just listings I see.
10-09-2018 04:10 PM
I think it's supposed to be ok to compare in the description, but not use a designer's name in the title.
10-09-2018 04:15 PM
So many listings that use Juliana style, and it seems like keyword spamming to me, but I don't know if it's an Ebay violation.
10-09-2018 06:08 PM
I agree with clearsphere. I see nothing wrong with using "juliana style" when it applies, but only in the description, not in the title.
A designer's "brand name" in the title should be for the actual item being sold, per eBay rules. To me, "Juliana" implies "DeLizza & Elster" and should only be used in the title for verified D&E jewelry.
Originally "Juliana" was used by DeLizza & Elster for a line of jewelry identified with hanging tags that got lost or discarded when removed. Without a hangling tag, jewelry from the "Juliana" line was not easy to distinguish from other D&E jewelry. But the name became popular and was commonly used for D&E jewelry in general - and probably more commonly misused for a host of other jewelry with nothing more in common with D&E than rhinestones.
10-10-2018 09:10 AM
There might not be "anything wrong" with using terms like "Juliana style" (and please note there's only one n, not two) in the sense of it being illegal or a policy violation, but I don't think it's a best practice. For one thing, your item will turn up in searches by buyers who are looking for actual Juliana/D&E -- and when they see that your piece isn't D&E they'll not only hit the back button, but they'll come away with a negative impression of you as a seller, especially if you use the term often. Even if it isn't technically spamming, I think it looks spammy.
I usually avoid using "style" altogether, especially when referring to a specific maker or designer. Keep the names for the real thing. If you're talking about the characteristic style of a particular era (Victorian, Nouveau, Deco), use "revival" instead.
10-11-2018 09:51 AM
10-11-2018 09:54 AM
10-11-2018 11:34 AM
Stick with "rhinestone bling" and don't mention something it's not. It'll just confuse the buyers and lead to problems later on.