Using a famous name to help sell an item.

[ekimirwin]

Hello.  What is the phrase called, when a Seller is using a famous name to help sell an item.  For example, a glass vase in the 'style of Lalique'.   Or a silver bowl, 'after Tiffany'.   What is that called and is there any penalty for the Seller when they use that kind of terminology?  Look forward to hearing.

[shipscript]

eBay calls it search-and-browse manipulation because it uses some other brand name to describe an item that is not that brand. It is a policy violation.

https://www.ebay.com/help/policies/listing-policies/search-manipulation-policy?id=4243

When reporting the listing, select these options:
1. Listing practices
2. Search and browse manipulation
3. Misusing a brand name
4. "Continue" to open Comment box.

[woodland_gnome]

Keyword spamming