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Promoted item

I added promotion after having an item on eBay for two weeks with not much traffic.  About 20 individuals had looked at the item before I add the promotion and I even had emails back and forth with one of them.   The one I had emails back and forth eventually bought the item.    I was charged for the promotion amount which was over one hundred dollars.   I thought I read that the promotional amount would only be charged if a new individual bought the item.   Please help  

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