mam98031 • Volunteer Community Member • Buyer/Seller since 1999
1 BEST ANSWER
Accepted Solutions
@bigpoppa_sd-sports-cards wrote:I run an eBay Store. There is no way the buyer found six out of seven of these listings via promoted ads.
Here’s what likely happened (based on 10+ years of selling and buyer behavior): the customer found the first two listings — likely via a promoted link or search — and bought them. Then, seeing that I offer combined shipping, they continued browsing for related cards: same player, year, parallel, etc. They likely searched directly by name and scrolled through my store or listings organically.
What you're describing is a "halo" ad fee attribution.
Read more here:
https://pages.ebay.com/sell/pl/attribution.html
Promoted Listings - General campaign strategy
Direct attribution: eBay will report a Direct sale from a general campaign when a buyer purchases the same item that was featured in the ad they originally clicked on in the most recent 30 days.
The ad fee is charged when a buyer purchases the item from a general ad that they clicked on in the most recent 30 days, even if the item is no longer participating in general ads at the time of the sale. The ad fee is based on the ad rate in effect at the time of the click.
Halo attribution: eBay will report a Halo sale from a general campaign when an item promoted with a general strategy, different from the item originally featured in the general ad the buyer clicked on, is purchased within 30 days of the original click.
The ad fee is charged when a buyer purchases an item promoted with a general strategy other than the general ad item they clicked on in the most recent 30 days, as long as the sold item is in an active general campaign of the same seller at the time of sale. The ad fee is based on the ad rate for the item sold at the time of sale.
This is on the Policy page. Ebay doesn't hide this information from anyone. And it is the seller's responsibility to read how the program works. If you dislike it, don't use it.
@bigpoppa_sd-sports-cards wrote:I run an eBay Store. There is no way the buyer found six out of seven of these listings via promoted ads.
Here’s what likely happened (based on 10+ years of selling and buyer behavior): the customer found the first two listings — likely via a promoted link or search — and bought them. Then, seeing that I offer combined shipping, they continued browsing for related cards: same player, year, parallel, etc. They likely searched directly by name and scrolled through my store or listings organically.
What you're describing is a "halo" ad fee attribution.
Read more here:
https://pages.ebay.com/sell/pl/attribution.html
Promoted Listings - General campaign strategy
Direct attribution: eBay will report a Direct sale from a general campaign when a buyer purchases the same item that was featured in the ad they originally clicked on in the most recent 30 days.
The ad fee is charged when a buyer purchases the item from a general ad that they clicked on in the most recent 30 days, even if the item is no longer participating in general ads at the time of the sale. The ad fee is based on the ad rate in effect at the time of the click.
Halo attribution: eBay will report a Halo sale from a general campaign when an item promoted with a general strategy, different from the item originally featured in the general ad the buyer clicked on, is purchased within 30 days of the original click.
The ad fee is charged when a buyer purchases an item promoted with a general strategy other than the general ad item they clicked on in the most recent 30 days, as long as the sold item is in an active general campaign of the same seller at the time of sale. The ad fee is based on the ad rate for the item sold at the time of sale.
