Sorry that it took me so long to get this part 3 out but as many of you already know I have been very busy. I know I was planning to use some seller's stores in this part but I decided not to at this time as critiquing another store wouldn't be right when I need to do so much work to my own store.
Disclaimer: The information provided in this Search Engine Optimization post is information I have gathered through reading information that is readily available on the internet and on eBay. Many will say I'm full of it and I will have to agree. Use this information at your own discretion and enjoy reading.
This topic is continued from
SEO Secrets and Tips Part 1
and
SEO Secrets and Tips Part 2
Search Engine Optimization SEO Part 3:
In part 2 I made mention of meta tags but failed to fully explain meta tags. Meta tags are controls that webmasters and site owners use to tell search engines what they want the search engines to do. The Meta Keyword and Meta Description tags have been widely used by webmasters to tell search engines what information their page is about. As you have probably already figured out, meta keywords and keywords are relative terms and this is why I failed to talk further about Meta tags in part 2. In the eBay system we need to concentrate on our keywords because we only have the ability to alter our meta keyword tags which will help you and your products in many search engines.
For more information on
META TAGS:
Back to Basics: META Tags
How To Use HTML Meta Tags
Search engine optimization is not only about keywords, title tags, and alt tags. It is about getting your links out on the web. Quite simply, the more the search engines find your links on the internet the more weight they will apply to store, site, and your products in the results.
There are many ways to accomplish this. The best way seems to be to associate your products with an article about your product. A 300-600 word article is usually sufficient in accomplishing this. Where do you put your articles, you ask? EVERYWHERE you can! Put your articles in blogs such as the eBay blogs. Write a guide about your products and put it in the eBay guides section. Be sure to use item specific keywords and provide a link into your store category for that item. I would suggest that you only write one article or guide per item type. Example: Ball Caps Write a guide about how to properly size ball caps or about the quality or maybe even the history of them. (Something that is on my long to-do list.) MySpace and Facebook blogs are another great place to leave your articles as long as you are courteous about it. Many have been spending time using the comments section of MySpace which does create traffic and is beneficial in that way. But, if you are looking for a stronger and more consistent flow of traffic you need to use the blogs to move your products into the top page or two of the search engine results.
Another useful SEO secret is that many of your competitors writing quality articles and submitting them to free article submission sites. If you do a Google search for free article submission you will find an endless number of sites that provide this service for free. One major caution! When signing up for any of these services make sure you use any alternative email account that you might have access to. Gmail, yahoo, or msn email accounts will serve well in preventing the spam that you will receive from several of these free services. Yes! I am speaking from experience.
Whenever possible always use some type of signature with a link that sends potential customers directly to your products or store.
A new item that I have just learned about is the usage of keywords in the naming of your image files. This is suppose to provide additional keyword descriptives to your products, store, or web site. I was not aware of this until Steve with Steves Coins and Supplies provided me with a link to
eBay's Seller Outreach. Thank you, Steve, for providing this important Search Engine Optimization information.
After spending much time reviewing the stores of the many who have been participating and enjoying my writings about Search Engine Optimization and SEO Secrets and Tips, I have been very impressed at how many of you have spent time applying my rants. Don't get frustrated when the results don't happen over night. Just keep working at it and get those KEYWORD LINKS out there and THEY WILL COME! ;-)
Happy Selling!
Mr. tjwindart
--
BALL CAPS, BOONIE HATS, MILITARY BALL CAPS, and WIND SOCKS
--
Edited by tjwindart at 04/23/2008 8:52 PM PDT
--
Edited by bunnies28 at 12/23/2008 11:21 AM PST
Husband and Wife Team: Trent and Jodi
ebay seller: tjwindart
Specializing in: Ball Caps, Boonie Hats, and Wind Socks