Why doesn’t my listing sell when a similar item does?

[yesshescrafty]

Please help. I’m trying to sell a friend’s home theater system. I’m not that familiar with them in general, but I’ve found a similar system that recently sold for $900 and I’m only asking $600. See below. 

Sold listing

https://www.ebay.com/itm/365155416876?mkcid=16&mkevt=1&mkrid=711-127632-2357-0&ssspo=-7ZCYHI1RK2&sss...

My listing

https://www.ebay.com/itm/186706715265?mkcid=16&mkevt=1&mkrid=711-127632-2357-0&ssspo=mEjOFH8rStO&sss...

Thanks for any help!

[lakefor94]

@yesshescrafty 

There are quite a lot of these for sale. Many are in the $250 to $300 range. 

[lacemaker3]

$900 is the highest selling price for that item in the last 90 days, and there has only been one sold for more than that in the past year.

There have been about 46 of them sold in 90 days, for an average selling price of $304.72, including 2 from the same seller at $900. 30% of them had free shipping, and there was an overall 46% sell-through rate.

https://www.ebay.com/sh/research?marketplace=EBAY-US&keywords=Bose+Lifestyle+V35+Home+Theater+System...

That suggests that your price of $629 plus about $80 shipping might be a bit high.

The other listing looks like it's new-in-box, even though the condition is "used". Also, that seller has sold two of them with the same pictures, which suggests that the first sale might have been canceled for some reason.

[yesshescrafty]

Thank you! How did you get these stats?! Is that a service eBay supplies? 

[lacemaker3]

Yes, eBay provides the Market Research tool, formerly known as Terapeak. It's available under Research on your seller hub, or just click the link I provided for the detailed search I used.