It's a good time to list them, that's for certain.
The 12% FVF still boggles me - it's one of the most wrongheaded ideas I've read in a while and the only reason for it I can think of is that the beancounters here decided that so much media sells for small amounts that they need to make it 'pay for itself'.
That's like a local thrift that had prices that were too high so a lot was being left on the racks and shelves. The then-manager or HQ decided that it wasn't bringing in enough revenue and so they raised the prices. Uhhhhh... they're out of business now.
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“I have a year, and who knows what might happen in that time. The king might die. The horse might die. I might die. And perhaps the horse will learn to sing.”
Hell is empty. And all the devils are here.