If you go look at the archives you will find thread after thread of people complaining their sales have dropped off. I will have to admit that I have spent far too much time reading them and have even posted one or two.
For me it was April 2017 when it just fell off. Wasn't all that that long ago I had my first day in 5 years without a sale.
They changed some things, that's for sure. Griping about it won't help us so I thought I would share some ways that I have begun to find an increase in sales.
1. Promoted listings is not a choice. If your complaining your sales fell off and you are not using promoted listings you need to go do a blanket 1% on everything and watch it increase immediately. They found a creative way to increase the fees in a way that looks like its optional. Its not optional.
2. Stagnant Inventory. I have read that sellers have gotten eBay reps to 'reset' their listings. While I believe they may have been told this I don't believe that whatever the rep did had any meaningful effect. I have read that doing a bulk edit and not changing anything gets it going. I don't see that being very effective either. It used to be that if you posted an item you could leave it posted forever and it would eventually sell. I think the new eBay is taking a lot more data points into account like views, watchers, identical solds, and who knows what else. If it doesn't like your listing, it buries it and shows it nobody. I have not been keeping items nearly as long and I have been a lot more aggressive in revising and lowering prices. I revise at least as many items as I post everyday and double most days. Sometimes its a $1 thats the difference in sold and not sold.
3. Offers to buyers. I have sold several items with this new feature. If its not an option on your dashboard you can manually type the link to get to it. Its available to everyone.
4. Offer international shipping outside of GSP. I have had lots of sales this way and printing the label for a first class international (up to 4lbs by the way) is as easy as printing a US one. The only difference is you have to sign it. I have had a couple people do something like pay $150 in shipping to get a $75 item, and that kills me on the fees but that rarely happens and I have yet to loose money on any deal because of it.
5. Returns and cases. I seem to notice a drastic dip in sales directly after I get two returns and/or cases. Just one doesn't seem to have an effect but it seems like if I get two inside of a week, sales suck for several days after. Anyone else notice this? This has led me to a point to where I will not sell anything with a defect. People are looking at the gallery photo and the price and NOTHING ELSE. I will sell new, and fully functional used, and that's it. Sometimes really expensive items still have significant value even if they are only partially working, I will not longer sell that. If I don't feel like the ENTIRE listing can meet the expectation created by just the first photo I don't list it on ebay at all. I guess what I am saying is be more selective with your sourcing.
6. Competition. There are a lot more people selling on ebay. I sure wish I knew how many sellers were on ebay three years ago vs. today. I really have been trying to find items that nobody else is offering or have few comps. I have found myself passing on things not because the margin wasn't there but because there are 3,423 other ones already posted. In the past I would have bought anything that had a sold comp with a good margin, not anymore.
So that was my goal of this post, just to share some ways I am finding a little traction. Hope it helps.
On a side note....
For going on three or four months I noticed a big decrease in return abuse and entitled cheats. I had a period of time with 0 open returns and quite a run with only 1. This weeks I had 2 big fat cheaters. They were all cheap items that had returns anyway, and I got the items back, so not a huge deal. They only stole shipping fees.
One guy asked a silly question about a set of waders I had posted. I referred him to the portion of the listing that answered the question so he couldn't use the semantics of my answer to start a return later. He didn't like that answer so he bought the item with the intent of returning it. Brand New Item. Has UPC. Has same information as all other sellers with same item and same UPC. eBay was kind of enough to remove the defect, but having to call waste my time, kinda aggravating.
I had a somewhat rare bible. It was in pretty rough shape. I wouldn't source or list the same item again. I took good photos of all the damage and described all the damage in detail. If I remember right this bible in good used condition goes for around $40+. This one sold for $20. 30 Day returns, no good reason needed to return it. Shipping was just over $3. Then of course they choose a reason that causes me a defect and say " I love this bibles I would never allow any one do this type of harm to any book let a lone a bible". What a looney toon.
I love how these people can come to ebay and treat it like facebook and at the end of the day it doesn't cost them a dime. They are not shopping for items, they are shopping for a problem to create. eBay does offer us one thing most other platforms don't, the blocked list.
Person 1 had 0 feedback. I think they created a new account to distance what they were about to do from their real account. Person 2 had 1 feedback. Not well established members of the ebay community by any stretch. Returns for users with less than 5 feedback should require a look by an actual person at ebay before they are allowed to apply a defect. Even if it looks like it went through to the user, actual look prior to defect application seems like common sense.
So I know there are some people out there that had a big drop in sales, is there anyone out there that has kept pumping up items and found some success with any new techniques? Get any crazy returns?
Anyone out there sell 20 items instead of 10 and wanna tells us all who say the sales fell off we are crazy because you had a 100% increase? 🙂
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