08-05-2021 02:44 PM
Why doesn’t my item sell anymore? It’s the same thing and price as people used to pay for it and it still gets views, but nobody buys it. I used to sell multiple a day about a month ago.
I see people selling the exact same item for $10-$15 more than what my listing is ($55-$60) and their listings have a “1,000 sold” banner, so how are they succeeding when I am not?
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08-05-2021 11:26 PM
It can be frustrating when you beat a competitor’s price, yet they keep selling and yours does not. It happens. And trying to figure out how to attract those sales can be hard. But when looking for an answer, i do not believe there is one factor or one smoking gun when figuring out why. It is more likely to be multiple factors all at play. Below are some thoughts that might be helpful.
One reason must be visibility, because apparently these items are in demand when so many other sellers have hundreds sold. So i would concentrate my efforts on trying to raise the item up in Search order. It is a good starting point. With many sellers listing these same devices, the greater your visibility the better your chances to sell.
Ebay doesn't make a mystery of how to improve one’s placement in Search. They cite a number of actions regarding how to maximize your position. Below is a link with those Best Listing Practices outlined. Things like free shipping, having a buyer-friendly return policy, and accurate Item Specifics all play a role. Some you are already implementing.
https://pages.ebay.com/seller-center/listing-and-marketing/listing-best-practices.html
Note: When looking at your Completed listings, i see you did not offer returns or free shipping and your current listings do. As this change appears recent, hoping they make a difference soon, moving forward.
Another way to increase visibility is with SEO. Below is a link to eBay suggestions on how to improve Search Engine Optimization. Garnering traffic from places like Google and Bing, as well as supporting eBay’s Cassini, could help raise your placement and increase viewers. (I would pay special attention to your titles. Some have punctuation, which can devalue a title and halt inclusion. Others have redundant words, like Brand New, which already appears on the thumbnail in Search results, directly below the title.)
https://pages.ebay.com/seller-center/listing-and-marketing/boost-traffic-with-seo.html
Every small effort helps in the overall—to get some way to offset the fact that the more sales your competition gets, the higher they will move in Search. It is no secret that sales beget sales. Using Promoted listings also helps offset the problem, but the competition also uses Promoted listings. Not everyone gets the top spot.
One last thought, Your listings are really good. Well written, professional. There is one issue with some of your pictures you may want to correct. They are in violation of the Picture policy, see below. Added text is not allowed. Such a violation could drop your listing to the bottom of Search. Other than this issue, your listings are solid, so I would think sales will pick up soon with the gift giving season approaching. Your recent slump might also just be the ebb and flow of retail. Summers can see a decline in sales. We saw a great surge in sales during the pandemic, now things may be leveling off. In any regard, wish you much success and hope sales increase soon.
https://www.ebay.com/help/policies/listing-policies/picture-policy?id=4370
08-05-2021 02:54 PM
August always slows down for me. Kids going back to school, people spending money on school items. It will pick up. Do you just let items roll auto or do you sometimes end listing and start new listing?
08-05-2021 02:54 PM
I see 3 sold in June and 2 sold in July... were you selling "multiples a day about a month ago" under another ID, maybe?
Hard to compare your sales with others... maybe those sellers have higher feedback numbers, a set of repeat buyers, etc.
Either way... since it's early August, maybe you'll sell a couple this month, too. Good luck to you.
08-05-2021 02:55 PM
I have a few items that when i first started selling them they sold like CRAZY for the first year or two. After that sales have died down to almost nothing. And i don't have any competition on those items. I can't explain it.
08-05-2021 03:05 PM
I sell in the fashion category and we get hit by brands falling through the floor all the time. Sometimes the brand has had its day (Lularoe) and other times it's hard to figure it out. Fast Fashion is in style for about 2 seconds.
08-05-2021 03:10 PM
Is your competition perhaps promoting their listings to secure better placement?
July/August tend to slow for many, unless you are selling items specific to Back to School, college kids, etc.
Not advocating for Promoted Listings, but we tend to do quite a few of them on both Selling accounts and those that are promoted or we run a sale, tend to move.
Hopefully your sales slump becomes a "mini" detour and you get back on track for sales really soon!
08-05-2021 03:22 PM
I’m not sure where those numbers are from but I sold 6 on June 21 and 22 alone. A lot of these were from April and May though
08-05-2021 03:23 PM
Usualy i l just let them automatically relief, but I’ve never had to do that with this item. It was always sold within a few days
08-05-2021 03:37 PM
Your Chromecast with Google TV - Streaming Entertainment in 4K HDR that you have for $68.85 is sold most places that I see for $49.99 (this includes mail order). That may be one reason this particular product is no longer selling well.
08-05-2021 03:38 PM
You have to compare your prices to other listings on eBay. Search for those items and see what they are selling for. I looked at some of yours and your prices are higher.
08-05-2021 03:41 PM
I usually sell for $60 and have sold a lot of them at this price, but I saw someone else sell over 1,000 af $68 so I wanted to try it. I still have another listing for $60
08-05-2021 03:42 PM
I have it listed for $60 as well and I have sold many of them at that price. I don’t know why people pay over MSRP but they did
08-05-2021 03:42 PM
They are promoted
08-05-2021 03:45 PM
When you're selling commodities you have huge competition - that other seller may be larger, more longstanding, have better social media reach, etc. etc. Your competition is bigger and 'noisier', and you don't have the advantage of having something they don't have that people want. In light of that, you may not be having sales because you exceeded your price point by raising the price.
Also, yes, it's dog days for selling right now.
08-05-2021 03:51 PM
You really need more than 6 items up for sale to gain the ability to have more "visibility" on this site.
Are there other items you could list/diversify with?