Weekly to Monthly Budget change for priority campaigns to maximize and burn your Ads budget faster

[pidgeun1]

eBay says this model optimizes your ad spend, providing flexibility to spend more on higher traffic/better opportunity days and less on days which are deemed not better opportunities.

But in practice, sellers say what has been happening with the weekly timeframe is that eBay often maxes out their budget quickly toward the beginning of the week and by mid-week, they are getting "nudged" to increase the budget to keep their ads running - making this a sneaky way for eBay to pull levers and ratchet up ad budgets beyond what sellers may have spent with the flat rate model.

Again, it looks like that will not be changing with this update, eBay will just have more time/opportunities to burn through your budget on "high opportunity" days so they can prompt you to make incremental increases to keep those ads active.

https://www.ebayadvertising.com/en/2025/05/30/seller-announcement-introducing-monthly-budget-pacing-...

https://www.valueaddedresource.net/ebay-monthly-budget-promoted-listings-priority-cpc/

[mam98031]

Per both the links, it doesn't go into effect until June 18th.

I can see where this could be a good thing for some sellers.  But it always is important to remember that Promoted Listings in any form is an OPTION.  If you don't like the rules of the program, don't use it.  But it is extremely important to understand the process [that is not directed at you, it is a general statement].