We can not use brand names of items in the listing titles anymore?????????

[dmdtechsales]

I specialize in Diecast vehicles and deal with most of the top brands. I just had one of the listings taken down and was sent a message from ebay that I cannot misuse brand names in the title. The listing was for a Vanguards car, and that series is manufactured by Corgi, so in the listing title I put Vanguards (Corgi). I was told by an ebay rep over the phone that I had to remove the name of Corgi. I told him it was made by Corgi under the name of Vanguards. He told me I could only use the name Corgi in the listing description and not the title. I asked if someone was searching for Corgi vehicles, how would they search for them. (No answer). He then went on to tell me I needed to remove the name Corgi from the title listing on all my items for it not to be flagged.

When I asked him again how I would search for Corgi Diecast cars, he told me he needed to research it more and that he would call me back in 24 to 48 hours. Before I hung up the phone, I asked him to do a search on ebay for Corgi diecast cars, he would see hundreds of items listed with the name of Corgi in the listing title. He stated if that was the case, it means that they just need time to review them all. I got the feeling he was trying to tell me we cannot use brand names in the titles anymore.

Does not make any sense to me at all.

[nowthatsjustducky]

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@lookng2015 wrote:
Saying you can't list Corgi as the brand name would be akin to saying you can't add Mattel to a Hot Wheels or Barbie listing.

Makes no sense.

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Actually, I think I can recall being unable to list an actual Barbie a while back because Mattel was in the title.

I also had the same problem with Nike shoes, Air Jordans and others.  Even though they were Nike products, I could not have Nike in the title.  I think my solution was to remove it from the title and have it as the brand in the item specifics.  Heck, I will have to take a look at the listings that were affected and see if even having Nike in the description was a no no as well.  That is also ringing a bell here.

[zzydny]

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@morty14 wrote:

Don't use parentheses, they seem to set off the bots. Just type in Corgi Vanguards. You'll see that title already well represented. on ebay. Just follow the format; manufacture's name Brand name.

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No matter how well-represented the title might be, the OP has had his listing pulled by eBay and that means that the OP is now on eBay's radar.  The bots do NOT care what his reasons for listing are and they do NOT care that other people have the same thing; it is the OP who is in jeopardy and should not attempt to list the item again in the near future.  The bots don't catch everyone at once but they do catch sellers one at a time.

[nowthatsjustducky]

Update...  Looks like I was able to have it in the description.  I think my confusion about that was when I was experimenting to find a way to list that would go through, and that was one of my troubleshooting techniques.

[dmdtechsales]

All of them. 86 for Corgi alone.

[redfashiongurl]

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@dmdtechsales wrote:

I specialize in Diecast vehicles and deal with most of the top brands. I just had one of the listings taken down and was sent a message from ebay that I cannot misuse brand names in the title. The listing was for a Vanguards car, and that series is manufactured by Corgi, so in the listing title I put Vanguards (Corgi). I was told by an ebay rep over the phone that I had to remove the name of Corgi. I told him it was made by Corgi under the name of Vanguards. He told me I could only use the name Corgi in the listing description and not the title. I asked if someone was searching for Corgi vehicles, how would they search for them. (No answer). He then went on to tell me I needed to remove the name Corgi from the title listing on all my items for it not to be flagged.

When I asked him again how I would search for Corgi Diecast cars, he told me he needed to research it more and that he would call me back in 24 to 48 hours. Before I hung up the phone, I asked him to do a search on ebay for Corgi diecast cars, he would see hundreds of items listed with the name of Corgi in the listing title. He stated if that was the case, it means that they just need time to review them all. I got the feeling he was trying to tell me we cannot use brand names in the titles anymore.

Does not make any sense to me at all.

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Pretty soon, we won't be listing titles, descriptions or even pictures. Just put in a MPN or UPC and tap right into all the work some other seller did. You don't even need to know anything about what it is your selling. That's how the new catalog system eBay is coming along. Just like Amazon.

[firewhitefire]

Years ago they wouldn't let sellers use Levi's and Dockers in the same title. Apparently some seller abuse of branding. Now you can if the item is really a Dockers Levi's product.

[goodluckselling]

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@dmdtechsales wrote:
He actually told me I could relist as long as I removed the word Corgi from the title and put it in the description. So that is what I did.

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You would be much better off to create an item specific called manufactured by = Corgi Industries

Item specifics and titles are always searchable for the search engine but descriptions are not.  when a user is on a mobile device the eBay search engine gathers what it thinks are the important data for the listing based on all parts and assembles it into a viewable sample.

You really do not need as much in the title as in the past because the AI technology will recognize Corgi Industries as the manufacture of a product using certain UPC codes.

Basically what is going to happen moving forward is that the AI being used right now and the advancement of it in the future will already have a lot of data about the products based on the attributes so buyers can see a better search result based on this kind of automatic info. 

Yes it is good to use as much as you can in the important areas.

Good Luck Selling!

[zzydny]

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@dmdtechsales wrote:
All of them. 86 for Corgi alone.

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It does not matter how many other listings there are.  The issue is that the OP is on the radar and needs to protect their accoutn.

[castlemagicmemories]

I've seen a thread on this recently, like another poster mentioned, about the Air Jordan Nikes.

It seems something is triggering when a brand and a designation by that brand are used.

[nowthatsjustducky]

Shame this is not triggering a round of firings for gross incompetence.

[fashunu4eeuh]

My theory is that sometimes the bots will flag a listing that has two proper nouns in the title, thinking it's two brand names,  which can be a violation in the Search and Browse Manipulation policy requirements.

[d-k_treasures]

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@lookng2015 wrote:
Saying you can't list Corgi as the brand name would be akin to saying you can't add Mattel to a Hot Wheels or Barbie listing.

Makes no sense.

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Until you remember where you are at.

I would put Corgi in as the manufacturer and leave it out of the title. That way it will should get picked up by search, and you are still correctly listing it.

[d-k_treasures]

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@goodluckselling wrote:

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@dmdtechsales wrote:
He actually told me I could relist as long as I removed the word Corgi from the title and put it in the description. So that is what I did.

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You would be much better off to create an item specific called manufactured by = Corgi Industries

Item specifics and titles are always searchable for the search engine but descriptions are not.  when a user is on a mobile device the eBay search engine gathers what it thinks are the important data for the listing based on all parts and assembles it into a viewable sample.

You really do not need as much in the title as in the past because the AI technology will recognize Corgi Industries as the manufacture of a product using certain UPC codes.

Basically what is going to happen moving forward is that the AI being used right now and the advancement of it in the future will already have a lot of data about the products based on the attributes so buyers can see a better search result based on this kind of automatic info. 

Yes it is good to use as much as you can in the important areas.

Good Luck Selling!

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@goodluckselling

Except that in one of the last few chats, the blues said that only THEIR item specifics are searched. If you make up your own, they are not. Take that info for what it's worth.

And AI is useless for antiques. Well, for that matter, so is EI(ebay intelligence), which seems to be growing fast as a contradiction of terms. Defaulting your watch list for auctions 'most relevant' vs. ending soonest is proof positive of that.

[nowthatsjustducky]

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@fashunu4eeuh wrote:

My theory is that sometimes the bots will flag a listing that has two proper nouns in the title, thinking it's two brand names,  which can be a violation in the Search and Browse Manipulation policy requirements.

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That is still 10000% inexcusable.  Anywhere else in the civilized world, it would be a perfectly reasonable expectation for a seller to be able to actually name in the title the brand of the bleeping item they are selling.  No amount of apologetics or white knighting or any other defense of this is ever acceptable.  No seller should ever have to live in fear of being restricted or otherwise banned for merely stating in their item title what the item is.

[goodluckselling]

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@nowthatsjustducky wrote:

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@fashunu4eeuh wrote:

My theory is that sometimes the bots will flag a listing that has two proper nouns in the title, thinking it's two brand names,  which can be a violation in the Search and Browse Manipulation policy requirements.

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That is still 10000% inexcusable.  Anywhere else in the civilized world, it would be a perfectly reasonable expectation for a seller to be able to actually name in the title the brand of the bleeping item they are selling.  No amount of apologetics or white knighting or any other defense of this is ever acceptable.  No seller should ever have to live in fear of being restricted or otherwise banned for merely stating in their item title what the item is.

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I do not think in this case it was the brand mentioned in the title but the manufacturer which might also manufacture for dozens of other brands. 

I also do not recall the OP saying anything about fear of being restricted but eBay did tell him to make changes to all the other listings set up this way. 

Sounds quite a bit different than what you are saying in your post above.

Good Luck Selling!