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Sudden 43% Drop in Traffic – Algorithm Issue?

I wanted to share my traffic report to see if others are experiencing the same thing.

As you can see from the chart (attached), my listings were getting steady impressions—both organic and promoted—then traffic suddenly fell off a cliff after Sept 1.

  • Organic: 5,070 (down 40.2%)

  • Promoted Listings: 7,531 (down 59.8%)

  • Total Traffic: down 43% compared to the prior week

This wasn’t a gradual decline due to buyer interest—it was an overnight drop. My inventory, pricing, and promotions haven’t changed, so this seems tied to eBay’s visibility algorithm or a reporting glitch.

I’m concerned that independent sellers are being throttled while promoted traffic is heavily favored. Even with promoted listings, traffic still collapsed.

Is anyone else seeing this sudden drop in impressions? If so, this points to a systemic issue rather than individual seller performance.Screenshot 2025-09-07 214745.png

Message 1 of 37
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36 REPLIES 36

Sudden 43% Drop in Traffic – Algorithm Issue?

So in this case, it could be an eBay issue of course (we know how many of those there are), but since it seems the drop occured on the 1st of the month, we want to be very sure to check eBay to confirm that no penalties had begun on this date.

 

First thing I would check is both the service metric pages. Even though the reviews are on the 20th, any potential penalties don't go in to place until the 1st, and the one to watch out for this type of behavior would be the "Item Not Received" penalty.

 

I would also check anything related to TRS/seller rating as those changes I believe also occur on the 1st.

 

Assuming these things aren't issues... Then we would need to look deeper. But that would be step 1 to confirm!

Message 16 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

@blacktopautoparts 

 

Well one can also argue that this community has constantly been receiving lack of sales complaints and someone can complain all they want nothing will change. Everyone has different opinions on why sales lack. It can work both ways when it comes to opinions. One can say its algorithm then again another can say can say lack of interest at that particular time or in the item in general. Each seller has a decision to make what to do. The fact is most sellers just continue to sell on Ebay and choose to complain regardless of sales dropping.

Message 17 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

So weird how there is only one question mark in the OP's post, but only 2 repliers appear to have answered it.  

@timeles_38   I also see an overnight drop-off for impressions on Sept. 1st.  Not nearly as drastic as yours though.  I'm so sorry you're getting answers that don't make sense and probably feel especially harsh when you're the one experiencing this.  You could probably show a graph with impressions going from 100k to 0 overnight, and there would still be at least one person saying "the economy" or "summer" or whatever.  🙄

Screen Shot 2025-09-08 at 4.00.28 PM.png

Message 18 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

You have a very small amount of listings that are basically all jewelry. When you are in such a situation then it is easy for a combination of issues to sink your sales or views to almost zero.

 

All it would take to sink your views is for it to be a bad week for jewelry (which the first week in september would be naturally) combined with one or more large competitors running big sales or promotions.

 

Someone was getting those sales and views, it just wasn't you.

 

This can also happen to huge stores , I got 823 organic page views on thursday and then 102 on friday,  then 344 on saturday and I have 13,000 listings. 

 

Nothing is broken in the algorithm, sometimes it just isn't favoring you, or favoring me. 

Message 19 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

It was Labor Day and back to school for the North....

Message 20 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

But you're talking about views; the OP is talking about impressions.  Why would the algorithm stop favoring her THAT much all of a sudden?  

Also am I the only one seeing that she had ZERO promoted impressions for 5 days in a row?  
  @timeles_38  Did you end all your promotions on the 1st, then turn them back on (or some of them anyway) on the 7th?   EDIT: Never mind, I see in the post you said your promotions didn't change. 

@valueaddedresource  ^ Here is an even longer gap in promoted impressions than the one people saw recently.  

Message 21 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

My stats on another platform look the same as yours. Sales just died, as you said, almost overnight. I would say over-all I have dropped by around 75 to a 100 orders on that platform alone in the last 10 days. Was wondering what was up with that. Even spent the per click advertising but still no boost in sales.  Same with website, no sales. Another platform I sell on also totally died, not a single sale almost a week now. Not sure why it died all of a sudden like it has. Didn't think about the back to school but that could well be the reason. Never had a week this bad before in over 7 years. 

shepar58_1-1757387193253.png

 

As you can see 6 out of the last 10 days not a single sale. Have not had that happen before. 

Message 22 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

Thanks for the tag @gurlcat  - I agree what is shown in the OP is most likely not just normal seasonal or economic fluctuations.

 

@timeles_38  I'd definitely suggest looking into the things @zamo-zuan mentioned. Also, are you seeing similar drop offs showing across other reports? Like if you look at your impressions in the Ad dashboard does it show the same major drop off in PL impressions as the Traffic page?

 

The reason I ask is there are currently other strange things going on with discrepancies between different reports, so I'm wondering if that might be a factor here as well - for example:

 

https://community.ebay.com/t5/Selling/Discrepancies-Between-Traffic-Report-amp-Ads-Dashboard-Orders/... 

Message 23 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

Beyond what ebay may or may not be doing to affect sales one way or another, at this point with all that is going on as a result of government policy, the possibility that the economy is in recession cannot be discounted as a reason for the sales decline you are experiencing. If, as suspected by many,  a slow down coupled with inflation is underway,  ebay is along for that ride. 

Message 24 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

Now I feel bad that I (or somebody) didn't notice the total lack of bright blue in those bars sooner.  The OP hasn't replied since Sunday night, probably felt dismissed and quit hoping for any real help.  

Message 25 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

@gurlcat yes it is too bad @timeles_38 was so quickly dismissed earlier in this thread - just looking at that graph it's obvious this isn't just normal seasonal or economic fluctuations.

 

My bet would be on it being a "display error" where the reporting is just bugged and not showing the full data.

 

However, there is also always a possibility it could be the result of an intentional test or algorithm or design change.

 

For example, back in 2023 sellers noticed a massive drop in Promoted impressions that was initially thought to be a glitch but it ended up being that eBay was testing removing most of the PL ads from the item page, which is where the vast majority of ad impressions come from.

 

https://community.ebay.com/t5/Selling/Anyone-else-seeing-these-changes-to-Promoted-Listings-on-View/...

 

In a now archived post, one of the UK blues finally admitted it was an intentional test, not a glitch.

 

2023-08-09_15-43-46 (1).jpg

 

Who knows if something like that is happening again now but I would not be surprised.

Message 26 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

 

Wow "a different experience" sure is an interesting way to put unannounced dismay for people trying to pay bills and whatever.  

But wasn't there a very recent instance of multiple people seeing 1 or 2 consecutive days of no promoted (impressions or views or both -I can't recall; I just know I wasn't among those people)?   I mean recent as in no more than 6 weeks ago.  

Since the OP didn't use a posting I.D. I wrote to her via her selling account a little while ago, hopefully she'll come back to answer clarifying questions.  @timeles_38  I'm curious about your VIEWS in that same timeframe.  


Message 27 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

@gurlcat yeah, I just went back to the 2023 example because it's one of the few times where eBay actually admitted they were doing testing that caused the drop in impressions people were seeing, just to show that it's totally possible and even very likely that what OP is seeing is not natural fluctuations.

 

But there have definitely been a lot more recent examples too - the one I linked to earlier is regarding reporting of sales, not impressions but shows that something is clearly "off" across some of the reports at the moment and I believe the one you're talking about was this issue from last month.

 

https://community.ebay.com/t5/Selling/I-just-noticed-that-on-Aug-10-amp-11-there-were-NO-PROMOTED/m-... 

Message 28 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

That's the one, thank you for finding it!

Message 29 of 37
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Sudden 43% Drop in Traffic – Algorithm Issue?

Thank you!

Message 30 of 37
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