cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 

Search Filters---How important are they?

I have never seen actual ebay data on this (if anyone knows of any, I'd love to hear about it), but I just came across data from a competing site that is quite similar to ebay...and makes me wonder if the data is also similar. A third party firm used the site's API to compile date from a sample of 100,000 searchers. (Again, I want to stress that these are NOT ebay numbers, but I wouldn't be surprised if they are actually pretty similar):

 

Search: 97% used basic keyword search. 11% (yeah, I'm assuming some overlap?) used Category search.

 

"Sort" (as opposed to the default, which on ebay is Best Match): Only 4% used the "Sort" function. (which here is by price, ending soonest etc)

 

Searching: only 24% made it past page 1 of search results.

10% made it to page 3. 

2% made it to page 10.

 

Filters (not including category filters, etc...just the 6 most popular were studied):

2.9% filtered by "personalization"

0.8% by free shipping

0.7% by price

0.3% by "star sellers" (here, that would be TRS sellers)

0.2% by items on sale

 

To repeat: This was another site, and it was an independent third party analysis, not stats from the site itself.

 

But assuming the numbers are similar to ebay's numbers, it seems pretty clear that most buyers use the default settings (keyword search, Best Match and few if any filters)---which, I admit, is what I've always guessed. (As I recall, years ago ebay did disclose the percentage of buyers here using Best Match, and it was in the 90+% range)

 

I've sometimes considered using Free Shipping for some items, figuring it helps me with people who filter by Free Shipping. But--IF these numbers are close to ebay's numbers---I'd say that would be a wasted effort.

 

Thoughts?

 

Message 1 of 31
latest reply
30 REPLIES 30

Re: Search Filters---How important are they?

I believe them all except best match. I find it really hard to believe that many people do not have enough brains to do a simple click away from best match. I by many things on the net and have never used best match. Free shipping is another one that I just cannot grasp. Are people that stupid to not know free shipping is the same price as the listings charging shipping. The only exception to that rule is if the seller does not have enough sense to calculate the "farthest' distance in their asking prices.

Message 2 of 31
latest reply

Re: Search Filters---How important are they?

Well, obviously I can only speak for myself, and I am not a big buyer. However, I do sometimes need things. My first search is by description and in plain conversational language. In other words the same terms as if I walked into a B&M store and asked a clerk where would I find "X". (Not actually “keywords” since that has a whole different connotation). Then I click on NEW and BIN. It typically defaults to Best Match and I can usually find what I am looking for fairly quickly. If I see a wide disparity in prices I will then follow up “price lowest to highest”).

 

Since Price will commingle “cost plus shipping” with “free shipping” and rank them by total price it is a useless effort to specify “free shipping”. Then again, as a seller, I know there is no such thing as “free shipping” but I can not be sure about how badly others have had their brains washed.

 

And that is as far as my search efforts go.

 

I never search by category simply because I can not be sure the seller has it in the right category to begin with. And a search by title will bring it up regardless of what category it is in. So I consider that a wasted effort.

 

"Laissez-faire capitalism (AKA The Great Material Continuum) is the only social system based on the recognition of individual rights and, therefore, the only system that bans force from social relationships." ~ Ayn Rand
Message 3 of 31
latest reply

Re: Search Filters---How important are they?

I use filters all the time when shopping for things that I collect.  It substantially reduces number of results that I would have to search through.  For example, when searching for 'antique' jewelry using keywords 'gold' or 'sterling silver', you will get thousands of extra results that are not even close to what you're looking for.  In that example I always filter on "Pre-owned" plus a few other filters to remove all of the extraneous items.  This tells me that it's worth the time to enter item specifics on listings because you just don't know what shoppers will filter on to narrow the results and your listing will be excluded if they do use filters.

Message 4 of 31
latest reply

Re: Search Filters---How important are they?

The sheer volume of this site is such that Search Filters are very often a requirement if you want a manageable number of results on eBay.  When I search for clothing anyway, I almost always have to use them, even though I typically am not a 'filter user'.   This may vary greatly from other sites, based on the fact that most others have a lot less overall listings in comparison.  

 

Additionally, the API allows access to the user's search criteria?   Am I the only one who finds that odd?   I've never used eBay's API, so IDK, but I know that search behavior on eBay is considered some sort of great secret, so I would be very surprised if that info was accessible via the API.  

 

As for the results, it's hard to know b/c eBay considers it so secret.  But, I would suspect that significantly more users use Filters than the data above shows b/c eBay put a lot of time, money & effort into creating IS's, spefically for those who use left side drill down searches.  I dont think they would have done that if 97% of people would never use it.   BTW, my definition of filters INCLUDES things like size, color, brand, etc.  Those are the ones people pretty much HAVE to use on eBay in crowded categories.  As for the Filters you quoted above, I believe that most people don't use those.   Occasionally, if I don't see what I want in results, I may change the Sort order. 

 

I also believe that the majority do not change the order of results.  Even I don't & I was in IT my whole life & know Search quite well.  I just typically choose the quick, easy way & I am not surprised that most others do too.  

 

From a software standpoint, allowing people to change sort order, no big deal.  Allowing filters for sale items or FS or TRS, no big deal.  Creating the new architecture to define filters that never existed before for fields that never existed before (Item Specifics) - really big deal.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

Message 5 of 31
latest reply

Re: Search Filters---How important are they?

Really hard to say as site like eBay need much larger sample.

 

There is doubt that searches past page two will fall of dramatic like no matter the web venue be it commerce or say car repair info.

 

Most folks will use the frontline search vs any advanced mechanisms, again, venue wont matter.  Most folks will not drill down to awful far to find much anything whereby in the case of sellers, they will as it's rather part of selling.

 

Atop all this the ways varied venues handle mobile due to the real-estate limitation can be quite frustrating but eventually voice direct will be a winner...  This is something eBay I'd have thought already be moving towards...  Interactive Verbal Search Coach  or "VSC" for short as we need more "AIW's"  (Acronyms In World).

 

One place Amastone flies in that once one finds what one is looking for all offers are there so one not need run the "Scroll-a-thon."

Message 6 of 31
latest reply

Re: Search Filters---How important are they?

@simply-the-best-for-you  I just want to be clear: As I said, these stats are NOT ebay stats. They are from a competing site.

Message 7 of 31
latest reply

Re: Search Filters---How important are they?

@retro_entertainment_collectibles  I know you're up on current languages, platforms, which I am not, since I was primarily involved with designing & diagnostics of legacy software (which despite popular opinion is still very much in use).  So a question for you, would the API even have a user's search criteria in it?  That strikes me as very odd, as I thought the API was simply an interface.  I realize that it *could* have it, but with eBay having always treated search habits & frankly anything related to search, as a trade secret, it would seem odd to me that search criteria would be passed via the API, had this been eBay's API.   But I'm thinking mainly of 3rd party tools that would never need that info as the main users of the API.  Perhaps there's a whole class of API users that I'm not taking into consideration? 

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

Message 8 of 31
latest reply

Re: Search Filters---How important are they?


@simply-the-best-for-you wrote:

The sheer volume of this site is such that Search Filters are very often a requirement if you want a manageable number of results on eBay.  When I search for clothing anyway, I almost always have to use them, even though I typically am not a 'filter user'.   This may vary greatly from other sites, based on the fact that most others have a lot less overall listings in comparison.  

 

Additionally, the API allows access to the user's search criteria?   Am I the only one who finds that odd?   I've never used eBay's API, so IDK, but I know that search behavior on eBay is considered some sort of great secret, so I would be very surprised if that info was accessible via the API.  

 

As for the results, it's hard to know b/c eBay considers it so secret.  But, I would suspect that significantly more users use Filters than the data above shows b/c eBay put a lot of time, money & effort into creating IS's, spefically for those who use left side drill down searches.  I dont think they would have done that if 97% of people would never use it.   BTW, my definition of filters INCLUDES things like size, color, brand, etc.  Those are the ones people pretty much HAVE to use on eBay in crowded categories.  As for the Filters you quoted above, I believe that most people don't use those.   Occasionally, if I don't see what I want in results, I may change the Sort order. 

 

I also believe that the majority do not change the order of results.  Even I don't & I was in IT my whole life & know Search quite well.  I just typically choose the quick, easy way & I am not surprised that most others do too.  

 

From a software standpoint, allowing people to change sort order, no big deal.  Allowing filters for sale items or FS or TRS, no big deal.  Creating the new architecture to define filters that never existed before for fields that never existed before (Item Specifics) - really big deal.  


Companies have private API's, Partner API's and what's generally public facing with the associated keys.  That way external firms hired to do various statistics, this, that and other thing can attain data towards the task.

 

As I noted upstairs in the thread sellers are going to be far more akin to drilling down searches and good input criteria when shopping then that of the average Joe/sephine which is where AI can come in.

 

Searching enterprise data sets ain't no fun!

Message 9 of 31
latest reply

Re: Search Filters---How important are they?


@my-cottage-books-and-antiques wrote:

@simply-the-best-for-you  I just want to be clear: As I said, these stats are NOT ebay stats. They are from a competing site.


Yes, I read that & understand that.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

Message 10 of 31
latest reply

Re: Search Filters---How important are they?


@retro_entertainment_collectibles wrote:

@simply-the-best-for-you wrote:

The sheer volume of this site is such that Search Filters are very often a requirement if you want a manageable number of results on eBay.  When I search for clothing anyway, I almost always have to use them, even though I typically am not a 'filter user'.   This may vary greatly from other sites, based on the fact that most others have a lot less overall listings in comparison.  

 

Additionally, the API allows access to the user's search criteria?   Am I the only one who finds that odd?   I've never used eBay's API, so IDK, but I know that search behavior on eBay is considered some sort of great secret, so I would be very surprised if that info was accessible via the API.  

 

As for the results, it's hard to know b/c eBay considers it so secret.  But, I would suspect that significantly more users use Filters than the data above shows b/c eBay put a lot of time, money & effort into creating IS's, spefically for those who use left side drill down searches.  I dont think they would have done that if 97% of people would never use it.   BTW, my definition of filters INCLUDES things like size, color, brand, etc.  Those are the ones people pretty much HAVE to use on eBay in crowded categories.  As for the Filters you quoted above, I believe that most people don't use those.   Occasionally, if I don't see what I want in results, I may change the Sort order. 

 

I also believe that the majority do not change the order of results.  Even I don't & I was in IT my whole life & know Search quite well.  I just typically choose the quick, easy way & I am not surprised that most others do too.  

 

From a software standpoint, allowing people to change sort order, no big deal.  Allowing filters for sale items or FS or TRS, no big deal.  Creating the new architecture to define filters that never existed before for fields that never existed before (Item Specifics) - really big deal.  


Companies have private API's, Partner API's and what's generally public facing with the associated keys.  That way external firms hired to do various statistics, this, that and other thing can attain data towards the task.

 

As I noted upstairs in the thread sellers are going to be far more akin to drilling down searches and good input criteria when shopping then that of the average Joe/sephine which is where AI can come in.

 

Searching enterprise data sets ain't no fun!


@retro_entertainment_collectibles  Thank you, that makes sense.  So maybe the 3rd party firm was given specific access to this data for this purpose.  Or maybe the company in question, does not consider the methods of searching as confidential as eBay does.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

Message 11 of 31
latest reply

Re: Search Filters---How important are they?

Only a dufus would search for "free shipping". If one is going to use a filter, they are going to use low to high price FIRST. That one filters by price + shipping. 

 

Using free shipping MAY give your item higher rank, but if the low to high filter is applied, unless you are promoting, it's not going to help. 

Message 12 of 31
latest reply

Re: Search Filters---How important are they?


@retro_entertainment_collectibles wrote:

 but eventually voice direct will be a winner...  This is something eBay I'd have thought already be moving towards...  Interactive Verbal Search Coach  or "VSC"

OOOHHH!!! that is going to be REALLY fun.

 

I love out west now but I’m originally from New England and we pronounce our words differently. I walked in a car shop one day and told him a needed a new mirror (New England pronunciation MHRA). Blank stare.

 

I called 411 one day looking for the phone number for a company called Western Automotive (New England pronunciation Westin - as in Westin Hotel). Couldn’t find it.

 

And that’s just my accent.

 

My nutritionist (from Texas) once recommended I start taking a vitamin supplement called Cranberry Peel. Took a while to figure it out but what she was actually saying in her Texas Drawl was PILL.

 

Yup - that’s gonna be lotsa fun.

 

"Laissez-faire capitalism (AKA The Great Material Continuum) is the only social system based on the recognition of individual rights and, therefore, the only system that bans force from social relationships." ~ Ayn Rand
Message 13 of 31
latest reply

Re: Search Filters---How important are they?


@simply-the-best-for-you wrote:

@retro_entertainment_collectibles  I know you're up on current languages, platforms, which I am not, since I was primarily involved with designing & diagnostics of legacy software (which despite popular opinion is still very much in use).  So a question for you, would the API even have a user's search criteria in it?  That strikes me as very odd, as I thought the API was simply an interface.  I realize that it *could* have it, but with eBay having always treated search habits & frankly anything related to search, as a trade secret, it would seem odd to me that search criteria would be passed via the API, had this been eBay's API.   But I'm thinking mainly of 3rd party tools that would never need that info as the main users of the API.  Perhaps there's a whole class of API users that I'm not taking into consideration? 


I've not really explored eBay's API's but it'd be extremely++ unlikely they'd have a statistical API public facing.  But as I said many operations have focal API type accessors towards data mining both for internal and approved partner/sub contractor usages.  I'm sure for example place like Amazon have a whole plethora of varied API's not publicly exposed and likely even automation for things such as re-stocking.

 

That's why I am engineering a mechanism whereby I can bury myself in the backyard in nothing more than a 55 gallon drum with a breathing straw and room for three months of Peanut Butter crackers and recycled urine...  If there ever is a solar flare strong enough to take out considerable IT infrastructure I need be prepared in advance and booking the next UFO flight on Expedia likely not be an option.

Message 14 of 31
latest reply

Re: Search Filters---How important are they?


@retro_entertainment_collectibles wrote:

@simply-the-best-for-you wrote:

@retro_entertainment_collectibles  I know you're up on current languages, platforms, which I am not, since I was primarily involved with designing & diagnostics of legacy software (which despite popular opinion is still very much in use).  So a question for you, would the API even have a user's search criteria in it?  That strikes me as very odd, as I thought the API was simply an interface.  I realize that it *could* have it, but with eBay having always treated search habits & frankly anything related to search, as a trade secret, it would seem odd to me that search criteria would be passed via the API, had this been eBay's API.   But I'm thinking mainly of 3rd party tools that would never need that info as the main users of the API.  Perhaps there's a whole class of API users that I'm not taking into consideration? 


I've not really explored eBay's API's but it'd be extremely++ unlikely they'd have a statistical API public facing.  But as I said many operations have focal API type accessors towards data mining both for internal and approved partner/sub contractor usages.  I'm sure for example place like Amazon have a whole plethora of varied API's not publicly exposed and likely even automation for things such as re-stocking.

 

That's why I am engineering a mechanism whereby I can bury myself in the backyard in nothing more than a 55 gallon drum with a breathing straw and room for three months of Peanut Butter crackers and recycled urine...  If there ever is a solar flare strong enough to take out considerable IT infrastructure I need be prepared in advance and booking the next UFO flight on Expedia likely not be an option.


@retro_entertainment_collectibles  Nah, not gonna bury myself.  I wanna see the Aurora from that one 😃

 

What you're saying about the API's makes total sense.  Interfaces in legacy/enterprise software to 3rd party companies were a pretty rare thing, so there typically was only 1 interface, not a variety depending on usage/need.   They were also far less structured & more 'on the fly'.  

 

I was kinda questioning the whole thing b/c eBay would never release that info, so I was surprised that a competitor would.  Though I honestly don't see what's so secretive about search behavior/criteria, I can see that when you're the industry leader, you're using the knowledge of those behaviors in aggregate to bolster your own competitve position. 

 

In general, I believe that search criteria does not get nearly enough press or attention.  Most sellers don't even think about it.  Ever.  eBay certainly does, it's what they mean when they say "relevancy".   It is critically important to our job as sellers, yet is basically an unknown.   It's nice to see some attention to search behaviors, but as the data shows, most searchers are very vanilla.  Even those of us who know how to search in a cherry vanilla with chocolate sprinkles way, rarely do.  Most users seem to use the KISS method and that is not a surprise.  Oh & now I want some ice cream.  

This one goes to Eleven - Nigel Tufnel

Simply-the-best-for-you Volunteer Community Mentor
eBay Seller since 1996

Message 15 of 31
latest reply