01-30-2019 05:24 PM
Sales tactics that are working.
Selling in Lots of 2 or 5 etc. This has been working really well over the past 6 months since I did that with a ~couple hundred listings.
Promoted listings at 1%. I noticed that eBay creates a duplicate listing that is promoted. I think eBay takes the 1% when a customer buys off the promoted listing that they added. I just started doing this a month ago and noticed a certain uptick in sales during what was consistently a slow time for my sales.
I am just dabbling with the Volume Pricing. This looks like it should be a winner going forward. I kind of cringe when I see that my competitors are already using it on identical items that I have listed.
Been having some success lowering the price by 5% on items that are being watched or in carts. I only do select items from the list that eBay sends out. The conversion rate has been about 20% right of the get-go, translating 5 sales out of about 25 that I have lowered the price on by 5%.
I need to always be checking pricing to make sure that a competitor has not cornered the market on a certain item and make adjustments with some of the tools mentioned above to stay competitive. This is hard to do with 1,400+ listings.
I quit using markdown manager last summer after I went through all 1,200 listings at that time and got everything re-priced right where I needed it. I may start running a few markdowns again to see what that can drum up.
I try to get this verbiage towards the top of the description to help buyers identify that I am a USA seller:
--> Item in Stock by Seller and Ships from Seller's Location in Texas, USA. Prompt, Free Shipping.
Anyone else have any tools, processes, must haves/do’s in listings, tricks of the trade, etc. that they have been having success with and willing to share?
01-30-2019 06:20 PM
I have also just made several listings of 2-3 of 1 item. With the postage increase it only adds a little to the price and is much better than sending out singles of everything. The only thing I run into is that most buyers don't seem to look down far enough to see the listing.
I also bought large poly bags and cut them into 2 sizes that many of my items will fit into. They weigh a little less and sometimes that is enough to keep from going up another ounce on first class pkgs. If you sell a lot, it does add up
01-30-2019 06:47 PM
01-30-2019 08:05 PM
When I buy I always appreciate a quick note from a seller letting me know the status. Some sellers have told me they won't be able to mail my item for a few days due to something going on in their lives, but it doesn't bother me because at least they messaged me and don't leave me hanging for days wondering when my stuff is being mailed.
01-30-2019 08:12 PM
@calntom wrote:...
Been having some success lowering the price by 5% on items that are being watched or in carts. I only do select items from the list that eBay sends out. The conversion rate has been about 20% right of the get-go, translating 5 sales out of about 25 that I have lowered the price on by 5%.
...
If an item is in a buyer's cart, they were interested enough to put it there, which means you don't really know if they bought it because they were already going to buy it or if it's because the price was lowered 5%. There's no way to assess the statistics (especially since eBay sometimes tells you something is in the cart when it isn't).
01-30-2019 08:26 PM
I will tell you a sales tactic that used to work REALLY WELL that is no longer available-- BUYERS SEEING THE AMOUNT OF WATCHERS ON A LISTING! If 1 or 2 or 3 or 4 people were watching an item that did spur quicker sales by those who did not want to risk waiting to long and losing an item they were interested in. WHY they changed the number to ONLY SHOW with 5 Or more watchers is a head scratcher?? I can't tell you how many times I would slap a watch on dozens of my items from my buying account when there were only 1 or 2 watchers on items in my main store and and guess what, the item would sell quickly about 50% of the time. sales have dropped since this feature was changed. That is a fact.
01-30-2019 08:41 PM
01-30-2019 08:47 PM
It's great that you are willing to try and test new ways of doing things to see if they are successful. You are reaping the rewards of your labor in increased sales, and that is just what you were hoping for, so I wish you good luck and continued success as you test and tweak your listings.
01-30-2019 11:55 PM - edited 01-30-2019 11:55 PM
Im not telling anyone my secret tactics that increase my eBay sales. If I share everyone else will be doing them
01-31-2019 01:12 AM - edited 01-31-2019 01:12 AM
Loose lips sink ships?
01-31-2019 01:30 AM
@ekmadonna wrote:I will tell you a sales tactic that used to work REALLY WELL that is no longer available-- BUYERS SEEING THE AMOUNT OF WATCHERS ON A LISTING! If 1 or 2 or 3 or 4 people were watching an item that did spur quicker sales by those who did not want to risk waiting to long and losing an item they were interested in.
I am exactly opposite as a buyer. Unless it is a new listing within a few days, if it has more than a couple of watchers I delete from my watch list. I figure if there are that many watchers and no one is buying it, is either over-priced, or not in as much demand as I originally thought. Unless it is something I know for a fact is a really good deal which is rare here in Ebayland.
01-31-2019 04:54 AM
01-31-2019 05:08 AM
Wish I knew...impressions are down, click through rate is down, page views are down, conversion rate is down, but sales are up 25% compared to last year. Seems to me that somewhere I am doing something right, I just don't know what it is.
01-31-2019 06:26 AM
01-31-2019 06:37 AM
awesome, thanks for sharing.