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Returns

I have really been struggling with returns recently.
I suspect it's a growing pain.

My traffic has gone up, and I've been working on getting the Sales Conversion Rate up, my volume has almost doubled in the last two months. 

 

I have a very generous return policy.   I don't believe in forcing someone to buy something they don't want.  But, in encouraging returns for 'any reason' I may be shooting myself in the foot.

 

I got a warning (first one ever) for returns.  Interestingly enough, they don't say what an acceptable return rate IS.  Mine is just over 1%.  

 

- Is there anything I can do, policy wise, to reduce the return rate?  If I change to "no returns" would that help?   

- What IS an acceptable return rate?

- Under what circumstances can I refund, and have it not count as a ding?

- Can I (should I) encourage buyers to contact ME first so we can work it out without ebays unfair interference?

 

Is it true that the ONLY thing that counts against us is when buyer:

  • Reports that an item hasn't arrived
  • Requests a return because an item doesn't match the listing

and all the other reasons do NOT count against us?
So, if someone says it arrived broken ... doesn't count?  Doesn't work?   ... don't count?

Which 'excuses' for a return do NOT count against us?

 

Item not as described returns

See how you compare to your peers.
 
eBay Motors
Rate: 3.73% (Adjusted: Average)

 

Message 1 of 17
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16 REPLIES 16

Returns

Auto parts have a return rate which rivals women's fashion - online or in person.

 

A generous returns policy encourages buyers who are unsure of their purchases to buy from you.

 

It can be great for growing you business or a cause for serious financial problems.

 

You need to do the arithmetic to determine which it is for you.

 

Those of us who avoid categories which have high returns rates cannot offer you any valid advice other than to run the numbers.

Message 2 of 17
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Returns

- Under what circumstances can I refund, and have it not count as a ding?

- Can I (should I) encourage buyers to contact ME first so we can work it out without ebays unfair interference?

Message 3 of 17
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Returns

@chariot_badges wrote:

 

Is it true that the ONLY thing that counts against us is when buyer:

  • Reports that an item hasn't arrived
  • Requests a return because an item doesn't match the listing

and all the other reasons do NOT count against us?
So, if someone says it arrived broken ... doesn't count?  Doesn't work?   ... don't count?…”

 

“Arrived broken” and “doesn’t work” is a Not As Described claim and falls into the second bullet point (doesn’t match the listing) that counts against you. Note that this is different than a regular return.

 

When a customer opens a NAD case against a seller, and the seller does not refund so eBay has to step in, that seriously hurts one’s account performance metrics.

 

Sellers must also follow all the rules and policies outlined by eBay. Violations can affect one’s standing on eBay as well. Below are links to more information.

 

My viewpoint on having a No Return policy on eBay is that it may cause unhappy- but-determined buyers to open more bogus NAD return claims, not less.

 

https://www.ebay.com/help/policies/ebay-money-back-guarantee-policy/ebay-money-back-guarantee-policy...

https://www.ebay.com/help/policies/selling-policies/seller-performance-policy/service-metrics-policy...

https://www.ebay.com/help/selling/managing-returns-refunds/handle-return-request-seller?id=4115

Message 4 of 17
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Returns

Would you mind copy-pasting the warning you received?   I'm very curious about that. 

Message 5 of 17
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Returns


@gurlcat wrote:

Would you mind copy-pasting the warning you received?   I'm very curious about that

@gurlcat 

 

RE: Your grace period ends soon

 

Hi xxxxx,

We see that you have a great track record as a Top Rated Seller, but recently you didn’t meet one or more of the sales, volume or tracking upload goals set for all Top Rated Sellers in the US region.

We know that sometimes things come up. That’s why we're giving you some extra time - until Sep 20, 2024 - to meet these goals again.

During this grace period we'll continue to evaluate your seller performance on the 20th of every month to see whether you're eligible to be a Top Rated Seller again. Just make sure you upload tracking on 90% of all your US transactions and continue to meet all other Top Rated Seller requirements. Visit your seller standards dashboard regularly to track your progress.

We hope this extra time helps. As always, thank you for selling on eBay.

Message 6 of 17
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Returns

Ah!!  Now I'm really glad I asked because when you said you got a "warning" I assumed your whole account was at threat; you didn't say it was just about your TRS status.  And more to the point, I'm puzzled as to why you think returns are what threatens your TRS.  -Note the absolute lack of the word 'returns' in that message.  They said "you didn’t meet one or more of the sales, volume or tracking upload goals".   

So this makes me suspect you aren't 100% clear on TRS "goals" and where you can see if yours are up to scratch.  So, it's NOT the Service Metrics page.  It is the one called Seller Level.  And here is how you find it:
F222D833-DE12-4529-84B1-D1DC12FB4ACD_4_5005_c.jpeg

It's also called the Seller Dashboard page, which to me is kind of confusing, but it's eBay so you know, WHATEVER.  🤣    Anyway, this is where you can see how close or far you are from losing your TRS, based on the criteria that eBay considers crucial for that status.

Screen Shot 2024-08-27 at 11.43.49 AM.png


 Note, 'Returns' is NOT among those criteria.  That is because they realize it would be unfair to ding you for returns as long as you are handling them properly, and as previously mentioned, some categories are rife with returns (like eBay motors -and note how your 1% rate is way BETTER than average for the category (3.73%) . You're doing GREAT compared to most parts sellers!   

Now, if you scroll down on that same page, you DO see your return data, but note that it's a separate box, because it's not calculated against your Seller Level, in fact I don't even know why it's on this page (again, probably just because 'eBay', LOL).   But look, mine is way higher than yours, yet I have not received a warning like you did.  

Screen Shot 2024-08-27 at 11.42.18 AM.png

So now the question is, which TRS goal are you NOT meeting?  That is where the pull-down details are what you need to look at, on this Seller Level page.  You can see here, where I have clicked on the little arrow on the right of my 'Late shipment rate', to see where my level sits in relation to the TRS limits. 

Screen Shot 2024-08-27 at 12.16.23 PM.png



Message 7 of 17
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Returns

 

Then I really AM confused.  I don't see ANYTHING out of whack.   
What am I missing @gurlcat   ???

*********

Your seller level

Past seller level

Top Rated
As of Jul 20, 2024

Current seller level

Top Rated
As of Aug 20, 2024

If we evaluated you today

Your seller level would beTop Rated
Next evaluation on Sep 20, 2024

Transaction defect rate

0.21%1 of 485 transactions

Late shipment rate

0.64%3 of 472 transactions

Cases closed without seller resolution

0.00%0 of 485 transactions
 

Tracking uploaded on time and validated

100.00%146 of 146 transactions

Transactions and sales

485transactions$7,905.83sales
See monthly breakdownSee monthly breakdown

Return rate

3.73%18 of 483 transactions
Select by category, condition or purchase price to learn more about returns
Showing your returns by:
CategoryConditionPurchase price
Category Quantity %eBay MotorsOther categories
18 of 4573.94%
0 of 260.00%
Transaction period: Sep 01, 2023 - Aug 31, 2024
Message 8 of 17
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Returns

Ah so YOUR return rate is 3.74% -in your original post I thought that was your peers (eBay motors category).  But still, I am absolutely certain this is not your issue.  

Here's what I think is going on.  So, look at the first criteria, Transaction Defect Rate.  -This is for when you cancel a paid sale with the reason 'item out of stock' or when you have a case closed without seller resolution (when eBay had to step in and force a refund).  Now note how LOW the tolerance is for Defects.  Only HALF OF ONE percent, for TRS status, and only 2% before you're in 'Below Standard' status, paying higher fees, not being able to promote, and I don't know what all, I just know it's bad, ha. 

Screen Shot 2024-08-27 at 2.05.21 PM.png 

This is why I tell people here those are the 2 biggest no-no's on eBay, so avoid them COMPLETELY, whatever it takes.  

Now, what I'm still not clear on is why 'Cases closed w/o seller resolution' is a sub-category in Defects ... AND .... it's own whole category on that page.  -And if you click on it, the tolerance is only 0.3% !   I think I'll start a thread about this because I've been curious for a while now.  

ANYWAY back to you.  So, Defects is the only criteria you have remotely close to the limit.  0.21%, with 0.5% being the limit.  I don't know how long ago you received that warning, but what I suspect is that you had just cancelled a sale with OOS reasoning, and you still had 1 or more on your record already .... from August of last year ...... and it/they rolled OFF your record in the days between receiving that warning and today.  

Message 9 of 17
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Returns

I am going to offer a suggestion completely off of what everyone else has said.

 

Except for the Buick Park Avenue logo NONE of your titles specify the year(s) that the item fits.. As an old greaser myself, I recognize that Ford Fairlane bezel as being for the '55 and '56 models years. In fairness you do state that in the specifics BUT it ought to ALSO be in the title. Same thing with the Mercury hood ornament. It only fits the 1975 so THAT should also be in the title.

 

I suggest that by giving the potential buyer more accurate and complete information IN THE TITLE it may have an affect on your returns. And not every buyer is a car guy. "I have a Ford, here's a Ford bezel - therefore that is what I need". See the potential for problems?

 

Sad to say not everyone scrolls down to read the specifics.

"Laissez-faire capitalism (AKA The Great Material Continuum) is the only social system based on the recognition of individual rights and, therefore, the only system that bans force from social relationships." ~ Ayn Rand
Message 10 of 17
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Returns

Did you see my last reply (message 9), and did you go back into your Seller Level and do a pull-down on that 'Transaction Defect Rate' to see what that shows?  

Message 11 of 17
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Returns


@chariot_badges wrote:

RE: Your grace period ends soon

 

Hi xxxxx,

We see that you have a great track record as a Top Rated Seller, but recently you didn’t meet one or more of the sales, volume or tracking upload goals set for all Top Rated Sellers in the US region.

We know that sometimes things come up. That’s why we're giving you some extra time - until Sep 20, 2024 - to meet these goals again.

During this grace period we'll continue to evaluate your seller performance on the 20th of every month to see whether you're eligible to be a Top Rated Seller again. Just make sure you upload tracking on 90% of all your US transactions and continue to meet all other Top Rated Seller requirements. Visit your seller standards dashboard regularly to track your progress.

We hope this extra time helps. As always, thank you for selling on eBay.


Have you identified if it was your sales volume or your tracking uploads that has caused this issue for you or a combination of both?  When I look at the information you have supplied on the thread, I can't really spot the issue.

 

When did you get the email?  Your seller Dashboard doesn't show you have a problem with uploading tracking at all.  Your sales doesn't appear to be the issue either.  Or did you have a problem with uploading tracking and you resolved it?

 

If you aren't spotting the issue either, I would suggest you contact Ebay and maybe they just made a mistake.  


mam98031  •  Volunteer Community Member  •  Buyer/Seller since 1999

"I can explain it to you, but I can't understand it for you." Quote from Edward I Koch

Message 12 of 17
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Returns

@chariot_badges 

As to your return issues.  I see you use various return policies on your listings.  In the few I looked at, some were No Returns and others were 30 days with buyer pays shipping.

 

You likely know this, but I'll just go over it just in case.  With a no return policy, if the buyer files a Proper Buyer's Remorse return, you have the option to deny it if you want to.  But if a buyer files an INAD, even if they select the wrong reason, you must process it or Ebay will just force you to refund at some point and you likely won't get the product back.

 

I personally agree with you and I too like the 30 day return policy with buyer pays shipping.  If I get a return it is likely to be a Buyer's Remorse and lucky for me, most of my buyers choose the correct reason when filing the Request.  So with this return policy the buyer has to pay for return shipping and once the item has been return and we go to refund, we can also withhold the original shipping if we want as long as the purchase had separately stated shipping, NO Free shipping.

 

You sell primarily in a category that has a lot of return unfortunately.  I would encourage you to actually describe any defects in the items you are selling and not depend on the pics to show the buyer.  You really need to describe them.  Blanket statements really are good for that and pics are great but not enough.  This might help you curb at least a little bit of those returns.

 

In your descriptions, you really have a nice looking way of doing your description.  Not too cluttered, however it kind of just encourages skimming by the reader IMHO.  So important things could be overlooked.  You might consider something like bullet points especially when you describing defects.  The stand out and are really easy to read.

 

Please accept this in the spirit it is given.  I'm only trying to help.

 

Another thing I would encourage you to do since you feel you are getting too many returns.  Make sure you monitor your Service Metric Numbers CLOSELY and REQULARLY.  Those penalties could sneak up on you.  

 

When viewing your numbers, keep in mind that they are by the Category you sell in.  So check each category.

 

https://www.ebay.com/sh/performance/service-metrics

 

I hope this information helps you.


mam98031  •  Volunteer Community Member  •  Buyer/Seller since 1999

"I can explain it to you, but I can't understand it for you." Quote from Edward I Koch

Message 13 of 17
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Returns


@richard1rst wrote:

I am going to offer a suggestion completely off of what everyone else has said.

 

Except for the Buick Park Avenue logo NONE of your titles specify the year(s) that the item fits.. As an old greaser myself, I recognize that Ford Fairlane bezel as being for the '55 and '56 models years. In fairness you do state that in the specifics BUT it ought to ALSO be in the title. Same thing with the Mercury hood ornament. It only fits the 1975 so THAT should also be in the title.

 

I suggest that by giving the potential buyer more accurate and complete information IN THE TITLE it may have an affect on your returns. And not every buyer is a car guy. "I have a Ford, here's a Ford bezel - therefore that is what I need". See the potential for problems?

 

Sad to say not everyone scrolls down to read the specifics.


 

They don't need to read  the specifics, as long as its what they search by, the listing will come up.

And, I am OCD about filling EVERY hole in the specifics.

And, I don't always know what year -- I try to find out when I do my appraisal search, but can't always tell.  

I never meet the donor car ... these come to me in a 55 gal drum from Mexico most of the time.  

 

My reasoning behind doing it the way I do it is this: 

A 'buyer' goes to eBay to find a side emblem to his 1982 Ford F250.   

I put  "Ford F250 Emblem Badge Logo" in the title and fill out the details in as much accurate detail as I can, (including the years of 1980 1981 1982 1983) ...

When buyer searches "Emblem Ford F250 1982" my listing is going to come up in the search.  It is not required that ALL pertinent info be in the title.  If it's in the 'details', it will come up.  Those are searchable fields, which is why it's important to fill in completely.  The buyer looks at the emblem that he is replacing, and looks at the one on my listing.  Measures the size and confirms with my picture number two ... and buys. 

Not ALL info needs to be in the title. 

 

Message 14 of 17
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Returns


@mam98031 wrote:

@chariot_badges 

As to your return issues.  I see you use various return policies on your listings.  In the few I looked at, some were No Returns and others were 30 days with buyer pays shipping.

 

You likely know this, but I'll just go over it just in case.  With a no return policy, if the buyer files a Proper Buyer's Remorse return, you have the option to deny it if you want to.  But if a buyer files an INAD, even if they select the wrong reason, you must process it or Ebay will just force you to refund at some point and you likely won't get the product back.

 

 

 

You sell primarily in a category that has a lot of return unfortunately.  I would encourage you to actually describe any defects in the items you are selling and not depend on the pics to show the buyer.  You really need to describe them.  Blanket statements really are good for that and pics are great but not enough.  This might help you curb at least a little bit of those returns.

 

In your descriptions, you really have a nice looking way of doing your description.  Not too cluttered, however it kind of just encourages skimming by the reader IMHO.  So important things could be overlooked.  You might consider something like bullet points especially when you describing defects.  The stand out and are really easy to read.


I am very much aware of the multiple return policies.  I am currently working on correcting that, and also I am working on completely rehashing the "Description" field.  I have a web designer working on that right now and expect it to be completely redone with Google searchable keywords imbedded shortly.

I'm trying to get the 'sell thru' rate up.  It's at 2% or there abouts right now ... I'd like to see it go to 3%. 

Message 15 of 17
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