Question on CHANGING the Promoted Listings Rate

[the-mtb-recyclist]

Hi, tried searching, could not find an answer, so here we are. Appreciate any help.

What happens when you CHANGE a promoted listing rate, either higher or lower?

Is the rate that is used the one CURRENTLY in effect or what WAS IN  EFFECT when the buyer first clicked?

Example 1: item is promoted at 3%, buyer clicks the link but does not buy. Time goes by, say, two weeks. Seller INCREASES the promo rate to 10%. The same buyer, not knowing this of course, then decides to buy the item. What % is charged, 3% or 10%?

Example 2:  item is promoted at 10%. No one clicks the link. Promo rate is changed to 3% and after that, someone clicks the link and buys. What % is charged, 3% or 10%?

Example 3: item is promoted at 10%. No one clicks the link and buys. Promo rate is removed completely, set to 0%. Subsequent to that, someone clicks the link and buys. Is any promo fee charged?

Hope this is clear. Thanks again!

[the-hook-and-the-loop]

Always 10%, Always the HIGHEST, Always eBay maximizing their cut. Even if you turn off PL,  plan on seeing "SOLD VIA PROMOTED LISTINGS" and "AD FEE STANDARD" @10%.

[whorunbartertown]

I would tend to agree with hook and loop. EBay is likely scared that us wiley Sellers will reduce (or zero out) the rate as soon as an item is clicked on or an offer is made.

[wastingtime101 · Accepted solution]

The info you seek is in the FAQs @the-mtb-recyclist.

https://www.ebay.com/sellercenter/growth/promoted-listings/promoted-listings-standard

What ad rate am I charged if a buyer clicks multiple times on my promoted listings, and I’ve changed the ad rate during that period?

We measure the 30-day sales attribution window from the click closest to the sale and charge based on the ad rate in effect at the time of that last click.

Example 1: A buyer clicks your item before you revise the ad rate and purchases it after your revision.

When a buyer clicks on your promoted listing before you revise the ad rate but purchases the item after you revise the ad rate, you will be charged the ad rate before you revised it.

Example 2: A buyer clicks and purchases your item after you revise the ad rate.

When a buyer clicks on your promoted listing after you revise your ad rate and purchases the item, you will be charged the ad rate after you revised it.

Note: Both examples assume the purchase occurred during the 30-day attribution window. The ad rate doesn’t apply after expiration of that window.

[the-mtb-recyclist]

PERFECT. Thank you!

[zamo-zuan]

---

@wastingtime101 wrote:

The info you seek is in the FAQs @the-mtb-recyclist.

https://www.ebay.com/sellercenter/growth/promoted-listings/promoted-listings-standard

What ad rate am I charged if a buyer clicks multiple times on my promoted listings, and I’ve changed the ad rate during that period?

We measure the 30-day sales attribution window from the click closest to the sale and charge based on the ad rate in effect at the time of that last click.

Example 1: A buyer clicks your item before you revise the ad rate and purchases it after your revision.

When a buyer clicks on your promoted listing before you revise the ad rate but purchases the item after you revise the ad rate, you will be charged the ad rate before you revised it.

Example 2: A buyer clicks and purchases your item after you revise the ad rate.

When a buyer clicks on your promoted listing after you revise your ad rate and purchases the item, you will be charged the ad rate after you revised it.

Note: Both examples assume the purchase occurred during the 30-day attribution window. The ad rate doesn’t apply after expiration of that window.

---

This is what they claim.

But I would love to see the results of some testing to confirm with the case. Because they've been a bit shady, to say the least, with their changes in recent months.

From hiding "Sponsored" text on every listing in the results, to making a ItemID search come up as promoted 100% of the time, to Promoted Conversion Rates being more than 200% of the conversion rate of non-promoted items, to their "display errors" with promoted views changing in to organic, a lot definitely does not add up and doesn't fit typical patterns and seems very suspect.

Hope we see some test results and actual evidence to see if eBay is really doing what they say they're doing.