Promotions do help

[darrellschweitzer_pa]

I find that promotions do help significantly.  They are a scheme by eBay to raise fees, but they do have an effect. I have not been able to tell if a high promotion percentage (5%) is any more effective than a low one (1%). From what few experiments I have made with high promotions, I think not. But it does seem to be a case of "rising tide floats all boats." I have been putting 1% promotions on more and more items. Sales have improved, although not necessarily of the promoted items.

[mczombies]

Well isn't that wonderful--that you don't mind giving eBay all that extra money JUST to have the privilege of being seen. There was a day, not so long ago, where your history as great seller, fantastic feedback, and dedication to your descriptions used to get you seen.  It was also a time when many competant sellers were making a good living. 

And hey, the Visionary agrees--so there's that.  Thanks so much for your promotion of Promoted Listings.

[clu3]

I've also been testing promoted listings.  I had been wrestling with the idea of it being unfair that Ebay is charging for greater visibility when a lot of the issues stem from their own algorithms.  On the other hand, how does it differ from sellers manipulating visibility by using shorter listings times or deep price cutting?  Since the GTC was implemented, I was rather surprised to see how many seller were using 7 and 10 day listings to boost sales.  As a buyer, I've grown to like that my saved searches are genuinely new items, not the same thing over and over.  My biggest problem with promoted listings is the vagueness of the actual promotion process.  Is it just duplicating listings?  Is there more visibility off-site?  Wish there were more details in that regard.

[popeye3165]

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@darrellschweitzer_pa wrote:

I find that promotions do help significantly.  They are a scheme by eBay to raise fees, but they do have an effect. I have not been able to tell if a high promotion percentage (5%) is any more effective than a low one (1%). From what few experiments I have made with high promotions, I think not. But it does seem to be a case of "rising tide floats all boats." I have been putting 1% promotions on more and more items. Sales have improved, although not necessarily of the promoted items.

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My 2 month experience with "promoted listings" has been the complete opposite a TOTAL FLOP - one sale in two months my percentage averages around 4-5% perhaps I should try the 1% route maybe I'll have more "success".

[popeye3165]

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@mczombies wrote:

Well isn't that wonderful--that you don't mind giving eBay all that extra money JUST to have the privilege of being seen. There was a day, not so long ago, where your history as great seller, fantastic feedback, and dedication to your descriptions used to get you seen.  It was also a time when many competant sellers were making a good living. 

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Most eBay sellers seem to be throwing mud at the wall just to see what sticks to make a sale now that it's PAY to PLAY and you a CORRECT that your history as great seller, fantastic feedback, and dedication to your descriptions means very little anymore.

[m60driver]

The other week I was thinking of lowering the price on an item by $2.  But instead I decided to include the item in my recent trials to explore "promotions" and sure enough it sold.  So I gave Ebay $1 and I got $1 more than if I had lowered the price and sold.   So the next step is to see how low I can go with promotions and still get results as I started with 5%.   I am also testing raising the prices on some items, if there are no watchers,  and then putting them on a promotion.