12-22-2023 09:52 AM
We had a discussion going on this topic, but it was closed by a moderator, so I'm guessing they don't like us discussing it. The ad rates are going to turn ebay into such a sleazy marketplace. This will drive prices up, and people away from ebay. There's no need for it, but it's like they want us all fighting with each other over who can give them the most money to get their items noticed. It's ridiculous.
12-22-2023 09:58 AM
The thread may have been closed as it might of been over 6 months old. Most of the time that's why the mods shut them down, especially if the best answer has been accepted. I do not use promotions for any of my items. To be honest I did a few months ago for a few items hopefully to get some more sales, but was disappointed. Most likely it's because I sell jewelry and it's a pretty saturated venue. But I keep trying. If they're not working for you I would end them and just keep selling. Hang in there.
Wishing you Happy Holidays
12-22-2023 10:10 AM
It looks like the suggested rates really spiked when the auto-adjust feature was rolled out - it was like a runaway train. In my category, they've come back down to pre-auto levels. I've played with a lot of different rates and strategies. I found the best for me is a low-fixed rate just to get a little bit more traffic without eating into profits.
12-22-2023 10:18 AM
It exists because there are too many offers for the number of buyers.
An offer might be great and never seen unless promoted.
The default way of making a profit for any Internet site is to sell advertising.
Ebay's GMV is falling and survival calls for the Internet standby.
When there are too many sellers and too few buyers that is to be expected. It would be undemocratic😬 for Ebay to prequalify sellers or otherwise limit who can sell. See how many complain about the limited qualification process which is in effect.
If promotion eats into seller profits and some leave, it might help reduce the need to promote or lower the rates.