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Promoted listings advanced

I tried this out and I highly recommend not using this feature. I spent 12$ on adds and sold one item for 15$. According to the data that was with 5,000 impressions in 4 or 5 days. If you allow ebay to select the bid amount then your bids will go up to ridiculous amounts. The fault to this system is paying for clicks that don't sell. People buy my items on accident all the time so they will click on anything regardlessof it being somethingtheir interestedin. I personally will click on 900 things before I buy.  At some bid spots being 1.65 a click it can add up super fast. You can literally put a seller out of business just by clicking his adds if he puts to high of a cap. Let's say he means to put 2.00 for the daily budget but accidentally hits 2,000. By the end of the day he can owe $2,000 in fees but not have sold one item. I was selling $8,000 a month before managed payments and promoted listings came out. Now to sell over 3,000 in a month i have to pay at least 20% in fees between promoted listings and regular ebay fees. I used to pay 9% since im a top rated seller. All they did was make me pay to get less then 50% of the sales I would of gotten naturally before all of this started. Ebay got greedy now we have to jack up our prices to pay our fees. Lower prices was the only advantage to shopping on ebay over amazon. Now I don't even shop on ebay becauseamazon is more dependableand has higher quality listings and items. And they normally ship way faster then ebay sellers. Sellers on ebay from outside of the usa sometimes take 2 months just to put a item in a box and give it to the post office. And rarely will you get what your ordered from them or its of such low quality it wasn't worth buying. They have shipped me 300$ orders in a plastic bag from china. Shouldnt 300$ at least buy a box? Then 50% is missing because the bag ripped open and i end up fighting with a seller over the product missing. Bottom line is if ebay doesn't lower its fees then most sellers and customers will go to Amazon.  Ebay needs to at minimum offer customers free shipping at ebays cost for a monthly membership fee and add other perks to shopping here. Giving 2$ in ebay bucks twice a year isn't anything that will draw people in. If you want us to pay for adds on ebay then ebay needs to advertise outside of ebay places besides on google. I havent seen a ebay commercial on tv, billboard or basically anything for 2 years. Thats why we pay 10% selling fees isnt it? Either ebay intentionally lowered my sales to force me to pay promoted listing cost or the buyers on ebay recently reduced to about 35% of the amount before starting managed payments and promoted listings. Sales don't just drop from 8,000 to 1,000 in a month on its own. And we know ebay controls every item we sell because a certain item that hasn't sold in months will sell 3 times in a row, then another item will sell 2 or 3 then it moves on. But the way items are selling its not random or based in customers searches.  Its completely based on when ebay turns 9n your prodile and places certain items they want you to sell in the front of the other listings. After your hour block of sales is up you probably won't sell anything until at least 6 hrs later when they move your listings up and you sell another 3 items in 30 minutes.  But thats how my sales go every day. I sell a few items for 30 min then nothing until i sell a couple items again for a 30 min period. If I sell 20 item they will always be maybe 5 different listings that sell 4 times each to make my 20 sales. But I have 308 active listings or about 6,000 items listed. Whats the odds 5 of my items sell out of 308 listing 4x each but sell nothing else. Ebay 100% controls every sale. If ebay wanted to they could sell every item you have listed in one day. But they won't because they want another 100% more in fees to allow you to make enough just to survive. Between the scammers trying to rip me off every purchase and ebay fees increasing over 100% in the last year even charging me fees on taxes paid by customers. I need to make a move to selling some of my $60,000 in inventory listed on ebay on other sites. If i sell it on ebay I will pay 12,000 to 15,000 in fees just for giving them the opportunity to sell it. I dont think ebay appreciates it sellers like in thecpast and feels its doing us a favor by letting us sell on their site. When in reality we are the life of ebay and the harder you make things on us is the harder for the customers it will be. Then when the customers leave so does the sellers. Without the licensed retailers like me on ebay then this is just a swap meet with auctions that are rigged by the sellers. It will all be low end products, slow shipping, almost no customer service and every scammer on the planet selling and buying. Ebay simply can not survive without its retailers anymore. Amazon will eat ebay for breakfast everyday of the year until when we say ebay in ten years its compared to MySpace. Something that was awesome until the people who made and ran it decided doubling their profit was worth losing everything. Now its just a memory of a old broken site.

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Promoted listings advanced

I am surprised how much people think promoted listings automatically will make people buy their stuff. As you learned promoted listings just gets more visible in "best match". You are right curiosity seekers may click even if they are not sure about buying. YOU have to set the price and description to get the buyer to push that BIN button, Ebay cannot do that.

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Promoted listings advanced

That's too much reading for me. ðŸ˜´ Have a good day all!

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Promoted listings advanced

Yup, paragraphs and a shorter story can make things easier on old eyes.

 

edited to say @oldwestgold  not that your eyes are old, MY old eyes, ooops

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Message 4 of 14
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Promoted listings advanced

Wow, ........

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Promoted listings advanced

Good assessment. Thanks for the info.

Message 6 of 14
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Promoted listings advanced

Could not have said it better myself… 

Message 7 of 14
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Promoted listings advanced

@jaad_6732 

Just curious:  did you attend ebay's "Ads Academy" to learn how to use PLA effectively, or did you just jump in?

 

 

Message 8 of 14
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Promoted listings advanced

I followed the directions and watched the introduction video. I used the top 9 listed pipes that are my top sellers out of 308 listings and used the key words suggested by ebay and allowed ebay to regulate the bids as they seen fit. More or less I did exactly what ebay said to do. They told me what key words to use, the products to list and the price I should bid for advertising openings. The whole system isn't complex its just a click based system thats a pure gamble. But the real issue is that when they click the add it not only goes to your product but advertises a large amount of other sellers adds and products within my listing. Once I paid a dollar to gamble on a click and have them interested in my product why should 30 other sellers be allowed to show sponsored adds and similar product in my listing. Once we pay for the click we should get the buyers full attention displaying our own similar products and other products we sell. Why should another seller get a spot inside the advertisement I paid to display? That is the real issue with these adds. It works in google because once the potential customer clicks the add then they are taken to a personal website that sells the products they were looking for.  But once there in the website google can't show them more adds on your personal site without paying you for the add spot and bidding just like we did to get them to the site in the first place. The way I see it if I pay for the add they click and once inside my listing click on another sellers similar product. Then that seller owes me the money for the click not ebay. Because I paid money to display my own content not other people's products. Ebay is making money from them listing jumping over and over by showing similar items at slightly lower prices until it reduces to the lowest. They will get paid 25 times for clicks from sellers then make about 20% of the sale including tax and shipping no matter who sells the product. Its a win win for ebay no matter what. But its a 1 in 20,000 listings that they will choose yours over the other 20, 000 listings in the category. If they would make it to where no other sellers can advertise within my own add I would consider trying it again. But after losing the amount i did in a very short time  and doing it while following all of ebays suggestions shows me that this can only be profitable at a bid rate so low that you will rarely win a spot. Even at the minimum of 2$ a day and .02 cents max bid per add that will still most likely be a $60 loss at the end of the month. Ebay controls the amount of money your allowed to make per day anyway so this is just more smoke and mirrors to make a few more % of the sale.

Message 9 of 14
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Promoted listings advanced

I wrote another reply that explains it better but its a issue with them displaying other sellers products and promoted advertisements withing the advertisements that we paid for thats my biggest issue. If i pay 85 cents to get a buyer to my listing if another seller draws them from my listing with another add I should be entitled to the click bid that seller paid reducing my bid payment or actually making a profit since they clicked on a add within my paid advertisement.  If you own a clothing store and put out flyers to bring in new customers you genrally don't let 30 other sellers set up booths inside your store to steal your sale away. You show them the product they are interested in and show them the other similar products you sell and more options. I have 308 listings so I can fill every spot in my listings.  But in the end what the advanced listing should do is take them to the sellers store to advertise the product if they have one. Once inside they can hit a back button to go back to the main listing page if not interested in that product or another you sell, just like when withing a listing. Your paying for the attention of the buyer so you should get there full attention unless someone wants to pay you to get a piece of the action your listing, picture, money, product and price brought them to. Because that the real reason they click the add not because its promoted. 

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Promoted listings advanced


@jaad_6732 wrote:

I tried this out and I highly recommend not using this feature. I spent 12$ on adds and sold one item for 15$. According to the data that was with 5,000 impressions in 4 or 5 days. If you allow ebay to select the bid amount then your bids will go up to ridiculous amounts. The fault to this system is paying for clicks that don't sell. People buy my items on accident all the time so they will click on anything regardlessof it being somethingtheir interestedin. I personally will click on 900 things before I buy.  At some bid spots being 1.65 a click it can add up super fast. You can literally put a seller out of business just by clicking his adds if he puts to high of a cap. Let's say he means to put 2.00 for the daily budget but accidentally hits 2,000. By the end of the day he can owe $2,000 in fees but not have sold one item. I was selling $8,000 a month before managed payments and promoted listings came out. Now to sell over 3,000 in a month i have to pay at least 20% in fees between promoted listings and regular ebay fees. I used to pay 9% since im a top rated seller. All they did was make me pay to get less then 50% of the sales I would of gotten naturally before all of this started. Ebay got greedy now we have to jack up our prices to pay our fees. Lower prices was the only advantage to shopping on ebay over amazon. Now I don't even shop on ebay becauseamazon is more dependableand has higher quality listings and items. And they normally ship way faster then ebay sellers. Sellers on ebay from outside of the usa sometimes take 2 months just to put a item in a box and give it to the post office. And rarely will you get what your ordered from them or its of such low quality it wasn't worth buying. They have shipped me 300$ orders in a plastic bag from china. Shouldnt 300$ at least buy a box? Then 50% is missing because the bag ripped open and i end up fighting with a seller over the product missing. Bottom line is if ebay doesn't lower its fees then most sellers and customers will go to Amazon.  Ebay needs to at minimum offer customers free shipping at ebays cost for a monthly membership fee and add other perks to shopping here. Giving 2$ in ebay bucks twice a year isn't anything that will draw people in. If you want us to pay for adds on ebay then ebay needs to advertise outside of ebay places besides on google. I havent seen a ebay commercial on tv, billboard or basically anything for 2 years. Thats why we pay 10% selling fees isnt it? Either ebay intentionally lowered my sales to force me to pay promoted listing cost or the buyers on ebay recently reduced to about 35% of the amount before starting managed payments and promoted listings. Sales don't just drop from 8,000 to 1,000 in a month on its own. And we know ebay controls every item we sell because a certain item that hasn't sold in months will sell 3 times in a row, then another item will sell 2 or 3 then it moves on. But the way items are selling its not random or based in customers searches.  Its completely based on when ebay turns 9n your prodile and places certain items they want you to sell in the front of the other listings. After your hour block of sales is up you probably won't sell anything until at least 6 hrs later when they move your listings up and you sell another 3 items in 30 minutes.  But thats how my sales go every day. I sell a few items for 30 min then nothing until i sell a couple items again for a 30 min period. If I sell 20 item they will always be maybe 5 different listings that sell 4 times each to make my 20 sales. But I have 308 active listings or about 6,000 items listed. Whats the odds 5 of my items sell out of 308 listing 4x each but sell nothing else. Ebay 100% controls every sale. If ebay wanted to they could sell every item you have listed in one day. But they won't because they want another 100% more in fees to allow you to make enough just to survive. Between the scammers trying to rip me off every purchase and ebay fees increasing over 100% in the last year even charging me fees on taxes paid by customers. I need to make a move to selling some of my $60,000 in inventory listed on ebay on other sites. If i sell it on ebay I will pay 12,000 to 15,000 in fees just for giving them the opportunity to sell it. I dont think ebay appreciates it sellers like in thecpast and feels its doing us a favor by letting us sell on their site. When in reality we are the life of ebay and the harder you make things on us is the harder for the customers it will be. Then when the customers leave so does the sellers. Without the licensed retailers like me on ebay then this is just a swap meet with auctions that are rigged by the sellers. It will all be low end products, slow shipping, almost no customer service and every scammer on the planet selling and buying. Ebay simply can not survive without its retailers anymore. Amazon will eat ebay for breakfast everyday of the year until when we say ebay in ten years its compared to MySpace. Something that was awesome until the people who made and ran it decided doubling their profit was worth losing everything. Now its just a memory of a old broken site.


Thank you for sharing, anyone surprised?

We can just sum your PLA experience with this one sentence:

 

"The fault to this system is paying for clicks that don't sell" 

Message 11 of 14
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Promoted listings advanced

Nope.  Not surprised at all. 

 

Depressing to hear OP followed their instructions exactly.  

 

Ever since PLA beta launched, PLS is a mess.  And now when you relist, you can no longer add that listing to a PLS campaign via the re-list.  So very messed up.


....... "The Ranger isn't gonna like it Yogi"......... Boo-Boo knew what he was talking about!


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Message 12 of 14
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Promoted listings advanced

I call regular promoted listings "The Bribe"

I consider Promoted Listings Advanced to be "Protection money."

 

Both seem to me to be a method by which sellers without merit (reputation, great photos, great descriptions) can buy their way to the top. This isn't a sustainable business model for either eBay or sellers. Sellers from China with huge margins and deep pockets can simply price great sellers out of the market by bidding up all the good placement spots, so regular sellers have no chance. And why not? They are operating on a 1000% margin and paying their workers a pittance. This adds immorality to the normal lack of ethics. 

 

Please remind me what our listing and final value fees pay for again?

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Thanks for post!

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