Promoted Listings

[nc-daydreamer]

I understand that no one likely knows the answer - but I wanted to bring a recent discovery to the attention of sellers and ask anyway... If anyone has a reason, I'd appreciate hearing it... 🙂

I was just listing some new 45-RPM records... one stated the promo rate was 4.3% - the second one stated it was 5.2% while the 3rd one gave the rate of 6.4%.  Only difference was the title of the records!  The 4th one shows 4.3% again.  Same year, same label, same condition, same artist... I am totally baffled now as to how these percentages are calculated. Just so odd!  They are all 7" records!  I thought it was a category basis?

Just goes to prove there is no consistency and the amount of trend is bogus, perhaps? At least IMO. Does anyone know of a plausible reason for this variance before I complete the drafts?  Thanks.

[mcdougle4248]

@nc-daydreamer 

I do not think the trending rate is category based.  The reason I say this is because I am currently running all my listings in  Home & Garden>Holiday & Seasonal Decor>Ornaments at the trending rate.  The rates are varying between 8-10% and it is quite easy for me to see it is based on the shape of the ornament. 

[nc-daydreamer]

Wow! On the shape? So a round one is a different trend than a square or an oval one? I had no idea! Thanks.

[cashvaluerecovery2011]

I believe the trend is entirely made up out of thin air. I also believe promoted listings "sponsored" showing up on listings deters buyers from even clicking on the spam. We already know the promted search is a disaster and you are still only listed higher on the page if you pay a higher fee than the next guy......with no way to know what they are paying.

[parkersparrow]

I don't pay attention to the trending rate at all. I just promote all my listings around 1.2% only cost me a few extra cents. 

[gracieallen01]

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@cashvaluerecovery2011 wrote:
I believe the trend is entirely made up out of thin air. I also believe promoted listings "sponsored" showing up on listings deters buyers from even clicking on the spam. We already know the promted search is a disaster and you are still only listed higher on the page if you pay a higher fee than the next guy......with no way to know what they are paying.

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Nah.  The trending rate has to be programmed.  It would take too long and be too expensive to have people do it, so it is logical ebay, being a cutting-edge tech Co, would have it done by a program.  Only question might be, what parameters do they actually use, other than it very, very rarely goes below a certain percentage and only gets real high occasionally?