eBay

pwb0130 · ‎06-04-2019

If you use promoted listings, make sure you are updating your campaigns on a regular basis. My Promoted Listing percentage rate was way higher than the trending rate, basically giving more money away than I already do to them :-).

I am not sure how often the trending rate changes, but in my case it was 3-6% points difference.

Just hit the drop down on your campaign, hit edit campaign and then click the apply trending rate on the top right...then save. No need to do this if you are picking your own %. Hope this helps some of you!

toyshnip · ‎06-04-2019

We tried just doing a set price for everything and not a trending . Paying 6% above all the fees is crazy. We set a much lower rate.
So in some of the items it makes sense that other offered more for promotions and most likely they got the sale. But we did notice some listings that show our promoted items, meaning that there isn't really a need to go up to the trending rate if there is not a lot of competition.
This whole system is new. Still trying to figure it out.

luckythewinner · ‎06-04-2019

@pwb0130 wrote:
If you use promoted listings, make sure you are updating your campaigns on a regular basis. My Promoted Listing percentage rate was way higher than the trending rate, basically giving more money away than I already do to them :-).
I am not sure how often the trending rate changes, but in my case it was 3-6% points difference.
Just hit the drop down on your campaign, hit edit campaign and then click the apply trending rate on the top right...then save. No need to do this if you are picking your own %. Hope this helps some of you!

eBay's "trending rate" is nothing more than an average of what other sellers are doing.

In the investing world, "chasing the market" is generally a sucker's bet, not a wise investment strategy.

I am skeptical that eBay's trending rate is an effective way to locate a seller's "sweet spot".

And don't forget that if there are a lot of sellers who are mirroring the trending rate, that would give eBay a financial incentive to overstate it 🙂