Regards,
From time to time I check the data on the PL Campaigns I run and am not sure if what I am looking at is good or not because I have nobody else's data to compare with. I also understand that comparisons would be subjective since other Sellers would have a completely different mix of items for sale.
But in general terms, is a 1.68% Sales Conversion rate "good"?
Here is my screenshot if you want to compare. I have campaigns running all the time. You will notice quite a bit of red. I think that is just showing the seasonality of my items...Christmas is over and there just isn't as many buyers looking for ornaments. For this time of year, the conversion rate is actually very good for me.
@mcdougle4248 wrote:Here is my screenshot if you want to compare. I have campaigns running all the time. You will notice quite a bit of red. I think that is just showing the seasonality of my items...Christmas is over and there just isn't as many buyers looking for ornaments. For this time of year, the conversion rate is actually very good for me.
So far you are in the lead. Anyone else care to challenge?
@bigdeals.etc wrote:@mr_lincoln Don't know if this helps you or not, but my conversion rate is 5.11%. I don't really know what to do with that number as well. Never bothered to make any sense out of it thinking I'll get to it eventually. Maybe we can both find valuable info here as others chime in to improve.
What is your ad rate? I set mine at 6% across the board. It's too much work for me to monitor and change by each listing all the time.
This Campaign its 7% across the board. I go between 5% and 10% max but always use one rate and simply put every GTC listing on it for about 30 days. So the rate just depends ... in collectibles I don't think it matters as much as saturated categories where Sellers are competing with hundreds if not thousands of other Sellers and they are splitting hairs on the ad rates to sell that one extra pack of Men's Large Cotton T-Shirts and still make their nickel profit.
@dhbookds wrote:I think the way to use the information is to work to "improve" your own stats......i.e. the click thru rate.......and conversions......
We used to say on the boards that if the click thru rate wasn't high (# of hits).........look to the title, picture, price or ship cost. If low conversion, look at description.......
As you say, comparisons could be all over the board, so to speak.......really doesn't tell you much as you are comparing apples to oranges: fixed price to auction, new versus old, multiple quantity listings to singles., etc.
@dhbookds"Impressions" from what I understand is one's item actually being found in a Search by the various browsers out there. It subjective too since I don't sell much outside the US ... so Impressions alone could double or triple if I offered everything outside the US.
From there one looks at "where" the item appears in Search ... page 1? or page 21? ... that of course will influence the number "clicks" the items get ... so a huge difference between Impressions and Clicks to me would be significant.
The way the math looks to me is if you take the Sold items divided by the "clicks" (17/1014) you come up with the 1.68% conversion rate ... meaning items were actually opened and looked at 1014 times and 17 were purchased.
I also know from running a Campaign once a quarter that the first week or two sales are good, then they drop off ...
@greatmidwestcoin wrote:I don't really look at the numbers on that page since I sell mostly unique and expensive items(under another ID.) My conv. rate is less than 1%. All I know PL increases my sales - that's the bottom line for me. I do a range of between 2%-10% on my items depending obviously on my profit margin. Sure I hate getting the extra PL fee costs but what are you going to do. I also pick up new customers that way, even if I only retain a few. Whatever works for you as a seller. Good post though. Have a good day!
@greatmidwestcoin I use PL Campaigns to 1) drive traffic and 2) move long tail items. That is the trend I see ... its a money thing since eBay gives us $ 30 / Quarter Ad Fee credit, that's house money. So based on one's ad rate say at 10% that means the first $ 300 of Sales at 10% is FREE ... $ 600 if the ad Rate is 5% and on and on.
But like you I see Sales go up when I run them ... enough to cover the ad rate on ALL the items sold during the sale. Selling off some long tail items is a benefit too opposed to trashing them. I used to simply box up older items and sell them at the local box lot auctions (I used 4 different ones) but since Covid that's no longer a viable option.
@bigdeals.etc wrote:
@mcdougle4248 wrote:Here is my screenshot if you want to compare. I have campaigns running all the time. You will notice quite a bit of red. I think that is just showing the seasonality of my items...Christmas is over and there just isn't as many buyers looking for ornaments. For this time of year, the conversion rate is actually very good for me.
So far you are in the lead. Anyone else care to challenge?
I'll CHALLENGE THAT!!!! Just did an updated screen shot ... we are knocking it down LOL!!
Okay ... I photo-shopped it LOL! But HEY, levity is good right?!?
@greatmidwestcoin wrote:I wasn't aware of any $30 quarter ad fee credit. ? I'll have to inquire.
eBay announced in 4th quarter last year they had no plans of dropping that $ 30 per quarter PL Fee credit at that time (this was around the time of the Fall Seller Update). I ran my 4Q20 Campaign in November and got the credit.
Here is how it works:
-You pay all your ad fees each month (either via PayPal on the monthly invoice or in MP on the monthly invoice) ... on the following month's invoice they apply the ad Fee credit and if you sold an amount that uses it all then the Credit is $ 30 ...
Just curious ... where were you planning to ask about it?
When it first came out it was for Store owners and they were "promoting" the "Promoted Listings" feature, the $ 30 was an enticement. Not sure if you sell on other IDs but you only have one thing for sale ...
