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Per the notice you received, it appears that you Promoted the listing at a 5% rate, thereby granting eBay another 5% of the selling price at the time of sale.
Promoting a listing is not required to make a sale. Promoting a listing is not required to show up in Search results. Promoted listings do receive a better chance of being on the first page of Search results.
If you have a fairly unique but selling item to list, you may not need to Promote your listing in order to be seen so that you might make the sale.
If you have an item that is in a saturated category, with dozens or even hundreds of similar or identical listings, you may want to Promote your listing to increase your chances of being seen.
Promoting a listing does NOT guarantee a sale.
Promoting a listing is NOT required to be seen in Search results.
But Promoting a listing in a crowded category can increase your odds to some extent, based on how common or how unique your particular item is.
Promoted Listing - General means you only pay upon sale, no matter how many people see it in Search or open the listing to read more.
There is another level of Promoted listings where you pay for each time someone opens your listing, up to a given value per day. I do not use this level of Promoted listings, so I do not know what happens after you reach your daily limit -- do you drop back to Promoted - General or do you lose promoted status altogether.
-Bob.
Per the notice you received, it appears that you Promoted the listing at a 5% rate, thereby granting eBay another 5% of the selling price at the time of sale.
Promoting a listing is not required to make a sale. Promoting a listing is not required to show up in Search results. Promoted listings do receive a better chance of being on the first page of Search results.
If you have a fairly unique but selling item to list, you may not need to Promote your listing in order to be seen so that you might make the sale.
If you have an item that is in a saturated category, with dozens or even hundreds of similar or identical listings, you may want to Promote your listing to increase your chances of being seen.
Promoting a listing does NOT guarantee a sale.
Promoting a listing is NOT required to be seen in Search results.
But Promoting a listing in a crowded category can increase your odds to some extent, based on how common or how unique your particular item is.
Promoted Listing - General means you only pay upon sale, no matter how many people see it in Search or open the listing to read more.
There is another level of Promoted listings where you pay for each time someone opens your listing, up to a given value per day. I do not use this level of Promoted listings, so I do not know what happens after you reach your daily limit -- do you drop back to Promoted - General or do you lose promoted status altogether.
-Bob.
Old dog, new trick update:
I've been reading where sellers have had listing Promoted automatically at the time of posting. Even when they did not wish it to be Promoted. This seems to be a bug, or...
If I recall correctly, you can Promote All to have eBay add a Promotion to all your listings. I would have to research further, but it is entirely possible that, if a Promote All is set for a sellerID, that not only are all the current (at the time the promotion is established) listings promoted, but so are every new listing, until the Promotion period ends.
It could also be that if a buyer is brought to your listings via a Promoted Listing, that the 30day rule applies to everything in your account, ie: everything you have or will have listed. This blanket coverage could be seen as a good thing, or as a sneaky fee grab by collecting your Promotion fee from listings that did NOT have the Promotion specifically added but were instead purchased by someone you opened one of your Promoted listings and now eBay wants that fee from everything they buy from you until the 30 days is done.
You can get very confuzzled by overlapping 'features'....
-Bob.
When I promote I do so by store category and by default any new listings in that category automatically are promoted. There is an option at the bottom of the listing form to turn off the feature and exclude it as a promoted listing.
