@zamo-zuan I agree....many ebay sellers feel compelled to increase their prices to cover the ad cost, and that makes them less competitive vis a vis other sites.
But just as insidious, in my view, is this: Ad revenue has become so important to ebay that I believe decisions are being made based on how ad revenue would be impacted. There are a lot of things ebay could so which might very well actually grow sales over time. The problem is, there's now a tension between changes which could increase sales but might reduce ad revenue (if sellers are getting better organic sales, they will be less likely to pay for ads), and changes which might do little to stimulate real sales growth, but which could increase ad revenue. An example is the Halo Rule, which does NOTHING to grow sales, but DOES grow ad revenue.
I really don't have much hope that we'll see a lot of changes to stimulate real growth (aside from the Focus Category efforts) until ebay believes it has exhausted the potential to keep increasing ad revenue.
So, my expectation: Ads on our store pages in 2025.
