Promoted Listing Doubts

[m60driver]

I am seeing an increasing number of sales being made through PL.  I have no complaints, just some doubts as to this statistically significant increase over the recent past.  I have all listings set at the minimum 2% so the cost is no big deal.  But I am seeing some very obscure items now being sold via PL, items that normally would only be sold by a specific search for the item and not because of any promotion.  It is hard to imagine many of these items I have sold via PL being impulse buys.  And of course there is no way to check the veracity of the claim it was sold via a promotional ad.  Again, this is not a complaint, the cost is minimal, but the recent increase of sales via PL is raising some questions in my admittedly suspicious mind that does not trust corporations very far.  It all, some of these sales being made via PL, just doesn't pass the smell test.

[meme6253]

I have been Very Suspicious of the same thing for a long time now!, The smell test is off the charts!

[brightlightbookseller]

It's probably the halo effect you're seeing.  Basically, if a customer finds a listing of yours (any listing) via PL, but then ends up buying anything else you offer within 30 days, whether they then go and search for that item directly or whatever, you still pay the PL fee.  It's spelled out in the help article on PL:

https://www.ebay.com/sellercenter/growth/promoted-listings/promoted-listings-standard

(Click to expand the last item on the page titled: "What ad rate am I charged if a buyer clicks multiple times on my promoted listings, and I’ve changed the ad rate during that period?" to see the details of the Halo Item Sale.)

[m60driver]

---

@brightlightbookseller wrote:

It's probably the halo effect you're seeing.  Basically, if a customer finds a listing of yours (any listing) via PL, but then ends up buying anything else you offer within 30 days, whether they then go and search for that item directly or whatever, you still pay the PL fee.  It's spelled out in the help article on

---

The odds of a buyer buying one of listings via PL and then goes and looks up and buys a very obscure item are quite slim and could not possibly account for the recent significant increase in sales via PL.  Heck, it is rare for me to have any repeat buyer.

[valueaddedresource]

---

@m60driver wrote:

---

@brightlightbookseller wrote:

It's probably the halo effect you're seeing.  Basically, if a customer finds a listing of yours (any listing) via PL, but then ends up buying anything else you offer within 30 days, whether they then go and search for that item directly or whatever, you still pay the PL fee.  It's spelled out in the help article on

---

The odds of a buyer buying one of listings via PL and then goes and looks up and buys a very obscure item are quite slim and could not possibly account for the recent significant increase in sales via PL.  Heck, it is rare for me to have any repeat buyer.

---

@m60driver just to be clear here, Halo attribution does not depend on someone buying that initial item shown via PL, only that they click through from a PL ad or add a promoted item to their watch list.

Let's say a buyer sees the promoted version of your item A in search, clicks on it, then from that item page either goes to your store, navigates to another one of your listings shown in any of the other item spots on that listing page, or even goes back to search where they are then shown the organic version of another one of your listings (we'll call that item B regardless of how they got there) - if item B is also enrolled in a promoted listings campaign, you will pay the applicable ad fee on item B regardless of whether they ever saw the promoted ad for item B or whether they also bought item A.

[jupiter_collectibles]

I got charged a promotional ad fee on an item that was sold organically 7 Days later. The item was long gone and shipped out. You have to trust eBay to tell you if it's old organically or promoted which I do not trust...  They have broken that trust. They said there could a 72-hour delay but not 7 days.