01-01-2023 07:51 AM - edited 01-01-2023 07:55 AM
About to come off time away mode with ~900 listings. Been on time away for 3 weeks.
1) is it best to allow listings to re-index with PL turned off and then start PL the next day after all have re-indexed? I do 2%.
2) add the PL at 2% and then come off time away and let them re-index with PL already added?
3) other advantageous way to do this?
4) I am thinking way too deep into this endeavor.
01-01-2023 07:55 AM
@lakefor94 Yep, you are over thinking it ... let them re-index and see what happens this week ... if nothing happens activate PLS and see if anything happens.
PLS was inconsistent in 2022 for me ... eBay's search algorithms are still not functioning the way they did prior to ALL the changes the made starting in Nov of 2021 with the category condensing change ...
01-01-2023 08:25 AM
@mr_lincoln thanks for the response, makes sense.
I know @katzrul15 has worked PL's a lot in 2022, wondering if she has any thoughts?
Anyone else?
Going to turn this party back on this afternoon. Still will be a one-handed shipper for the most part but I did get my table mounted packing tape dispenser. lol
01-01-2023 05:25 PM
@lakefor94 I'm not Katz, but I've been using PL's for ages & am way into it, having done a bunch of trials of different methods.
You are overthinking it. It doesn't really matter. Either way, they'll index twice, within a day or so of each other. It just doesn't really matter.
01-01-2023 05:40 PM
You're over thinking things. Just turn on the welcome sign for the store & sit back & let things gradually start rolling again. Please remember that buyer are also still in holiday mode & might not be placing orders right away.
Good luck!
01-01-2023 05:58 PM
@lakefor94 wrote:@mr_lincoln thanks for the response, makes sense.
I know @katzrul15 has worked PL's a lot in 2022, wondering if she has any thoughts?
Anyone else?
Going to turn this party back on this afternoon. Still will be a one-handed shipper for the most part but I did get my table mounted packing tape dispenser. lol
@lakefor94 Additionally, PLS campaigns will perform differently depending on categories one sells in. What seems to work for me may not work for you ... it's an excellent idea to seek different opinions ... you never know when something someone says triggers an idea for you and your selling efforts.
I use a Fixed AD rate between 5% - 10% and ignore eBay's trending rates ... in most cases I am above those and the reason I run the PLS is to move stuff, drive traffic, etc. ... I started a PLS Campaign on December 21 and it ends January 2 ... so far 27 items have sold and one item I first listed in Dec 2020 ... 2 year old item.
27 sold items may be a lot to some Sellers and diddly squat to others. For me it means and average of 2.25 sales per day, down from over 3 a day on my Campaigns prior to 2022 ... eBay's changes have negatively affected the overall performance of PLS Campaigns ... at least that is the definite trend I have seen in categories I sell in AND comparing all campaigns in 2022 with campaigns I ran prior to that ...
01-01-2023 08:41 PM
If you turn PL campaign off the new campaign can take up to 7 days to turn on again. This info came straight from ebay reps. PL at 2% may not be enough in some categories. For instance if you sell clothing you may need trending rate to compete.
01-01-2023 09:55 PM
@duncanvr wrote:If you turn PL campaign off the new campaign can take up to 7 days to turn on again. This info came straight from ebay reps. PL at 2% may not be enough in some categories. For instance if you sell clothing you may need trending rate to compete.
@duncanvr I agree about the category being the determining factor. I need to go above trending rates in Clothing. But, where did you hear about this 7 day thing? I end & start new campaigns all the time, it usually happens within an hour at most & that's with over 1000 listings. That has been the case every single time & I've been at it seriously for about 2 years-ish. I'm curious where the "7 day" thing came from? Or is that if you restart the SAME campaign? I've never done that, so can't speak to it, but I see no reason why it also wouldn't happen in minutes, not days.
Note that even though you've stopped a campaign, anyone who clicked on an item from within that campaign has the clock running for 30 days, whether your campaign is active or not.
01-01-2023 10:05 PM
at the ebay live event last year ebay open ebay reps clearly said a new PL campaign can take up to 7 days to activate. True if you end a campaign and someone bought the item within that campaign you can still have to pay the add rate up to 30 days later. I saw a you-tuber last year state her sales fell off the cliff a week because she ended all her PL campaigns. Then started new ones. Then realized the ebay reps who attended live events said it takes 7 days for them to kick in. Clothing you probably need a little higher than trending as every clothing seller and their dog is using trending in clothing.
01-01-2023 10:21 PM
@duncanvr wrote:at the ebay live event last year ebay open ebay reps clearly said a new PL campaign can take up to 7 days to activate. True if you end a campaign and someone bought the item within that campaign you can still have to pay the add rate up to 30 days later. I saw a you-tuber last year state her sales fell off the cliff a week because she ended all her PL campaigns. Then started new ones. Then realized the ebay reps who attended live events said it takes 7 days for them to kick in. Clothing you probably need a little higher than trending as every clothing seller and their dog is using trending in clothing.
@duncanvr Thank you. I was at Open, but must have missed that presentation. I believe you that it was said, but I gotta wonder if that person was either misinformed (certainly not the first time an eBay employee has been wrong) or that's a CYA position they take. I do it ALL the time & I have NEVER had it take more than an hour. In practical application, it's just not the case.
The YTer's experience is radically different from mine. In fact, the prevailing wisdom you typically see on the boards (and that my experience bears out) is if your sales are dragging, to do exactly that, end & start a new campaign to jumpstart them. Of course everyone's mileage varies & the level of knowledge of the various YTer's vary as well, but that has always been the case for myself & many other sellers. It makes sense from a tech standpoint due to the re-index. I wonder if the YTer did it right before the Holidays, when sales typically plummet anyway or maybe they dropped their percentage. Jumpstarting sales is actually the exact reason most of us do it LOL. Not arguing that they didn't have that experience, just saying that's quite unusual IME.
01-01-2023 10:26 PM - edited 01-01-2023 10:27 PM
I didn't want to make my own thread to say this so this thread seems good enough since it's about promoted listings.
There's a beauty product I have several of that I've had listed for many months and I hadn't sold any. So I decided to raise the price 2 days ago from 24.99 to 28.99 and change the promoted listing from a little over 5% to a little over 9%. I just sold my first one. I doubt it's a coincidence since I just did that change 2 days ago. It is the only item I did this experiment on.
01-01-2023 11:29 PM
@sapphire_studio wrote:I didn't want to make my own thread to say this so this thread seems good enough since it's about promoted listings.
There's a beauty product I have several of that I've had listed for many months and I hadn't sold any. So I decided to raise the price 2 days ago from 24.99 to 28.99 and change the promoted listing from a little over 5% to a little over 9%. I just sold my first one. I doubt it's a coincidence since I just did that change 2 days ago. It is the only item I did this experiment on.
@sapphire_studio It's not coincidence. The higher your rate, the more promo you receive, therefore the higher the chances of a sale. That's the way PL's are intended to work, regardless of whether ppl like them or dislike them.
01-01-2023 11:33 PM
Yeah it's just interesting that I could raise the price by more money than the fees I am paying on raising the promoted listing % and have the experiment still work. I guess some people really just want to buy whatever is at the top without doing any work price comparing.
01-01-2023 11:51 PM
@sapphire_studio wrote:Yeah it's just interesting that I could raise the price by more money than the fees I am paying on raising the promoted listing % and have the experiment still work. I guess some people really just want to buy whatever is at the top without doing any work price comparing.
@sapphire_studio I've not known price to have anything to do with PL's & frankly, the higher the price, the more PL $$ that eBay makes from you :-). I've never believed that all buyers are always after the lowest price. I don't shop that way as a buyer & I'm not alone. I care about quality & my time, not saving a buck or $10.
From the seller side, I learned that lesson around 15 years ago when I had a pretty unique clothing item & saw that the only other one for sale was going for something like $5.99 & I had planned to put mine up for around $120 (memory is fuzzy, it was long ago). I didn't know what to do & was really worried about it. So, I just put mine up as planned, at the price I planned. Mine sold shortly thereafter for my asking price & the other one was still on the site for $5.99. There are price buyers & there are quality buyers. I know eBay always is pushing the lower the price, the better but I know there are many buyers who shop as I do. I sell to them all the time. I will admit there are more price buyers, than quality buyers, but both exist 🙂 Lots of stories out there of sellers raising prices & then suddenly the item sells. In fact, it's a tactic many use when an item has a bunch of watchers 🙂 Of course the category matters, if you're selling widgets that always go for a certain price, this may not be true for you, but it does hold true in many categories with variable pricing.
01-02-2023 04:14 AM
@sapphire_studio wrote:Yeah it's just interesting that I could raise the price by more money than the fees I am paying on raising the promoted listing % and have the experiment still work. I guess some people really just want to buy whatever is at the top without doing any work price comparing.
Yours may be the only "listing" the buyer saw. Promoted listings not only get you further up the search results food chain, but also gets you placement on other eBay pages as well as seen in ads on other, non-eBay, pages. The more you pay, the more places you play...
I've been doing little experiments with PL off and on for some time now. One thing I've learned - at least for ME - is paying for 2% (formally 1%) is not worth it. If everyone, or most everyone, is promoting at 2% then it's not really promoting. It's staying even. If a search brings 200 results, and 100 of those are promoted at 2%, who gets the "top" slot? Well, probably none of them. One would assume that the top slots would go to the 2.5% and up promotions. YMMV and often does.