Keyword Search

[mag-erad_waterheater_cleaner_delimer_descaler_humidifier]

There are 3 of 4 keywords, the product I am selling shows in the promoted results. I add a fourth word to the keyword search, which many people look up the product under, it does not appear at all even though I pay for the extra titles and have the 4 words in them.  How are keyword search results made more accurate? Thank you.  I appreciate the guidance.  

[caldreamer]

I hope you don't mind some constructive advise.   You should put any important information that customers need to know in photos (customers rarely read the description page).

Also your Item Specifics include way too much information.  This is where EBAY search engine get there information (less is more).    Too much information will confuse search engine.  You should only include pertinent facts that EBAY is asking for.   Customers get easily confused by too much information and will have no idea what they are getting.

Your Description Page is way, way too long (nobody will read it) and this will discourage customers from making a purchase.  EBAY recommends keeping only 140 characters or less.   Would be easier to read if you show only pertinent information (list with bullet points).

Best advise I can give you is do EBAY search for your competitors who sells the most and copy their format.

[slyders_finds]

Ebays search engine is notoriously bad. Take one word out or add one word in, you get drastically different results. I can't remember what I was searching for but bicycle parts came up. And nothing in my search words pertained to bikes. The only thing you can do, and honestly not worth the time, is search titles and add a word or take a word out. Then the question arises, should I be in a search where less choices come up or more. Not sure which is better myself.