I am referring to changes on the help and contact page discussing Promoted Listings General policy page:
https://www.ebay.com/help/selling/ebay-advertising/promoted-listings/general-campaign-strategy
They have changed the wording to say you are now charged this fee if the promoted ad link is clicked by anyone and then purchased sometime in the next 30 days. It is not if the buyer clicked and found the item through a promoted listings link.
I have copied over the relevant changed areas that confirm this:
"You’ll only pay a percentage of the total sale amount when the promoted item sells after a click on your ad." (This no longer is limited to the ad clicker also being the buyer.)
"The amount you pay is determined by an ad rate, or the percentage of an item's total sale amount (including item price shipping, taxes, and any other applicable fees) that is charged when the promoted item sells within 30 days of a click on your ad." (Again, you are charged if its clicked and someone buys it anytime afterwrds for 30 days, regardless of if they click a promoted ad link for the item or not.)
So friends, Ebay has rolled out this controversial change to Promoted Listings General items and did not tell their US sellers they did it. They changed the wording in their help pages so its the only way you would know of this huge change to those using Promoted Listings General campaigns. They made a huge stealth change and did not say one thing to US sellers who they know were watching the other areas of the world reacting to it in their areas. They know some sellers would drop using Promoted Listings General if this change would be rolled out here, so they did it and didn't announce they were doing it. And to make sure I wasn't reading it wrong, Ebay Customer Support confirmed I was understanding it correctly, that the policy has changed.
So it looks like if anyone clicks on a promoted ad link of yours, and doesnt buy it, if it sells in the next 30 days even if the buyer finds it through a non-promoted link, you will now be charged the promoted ad fee.
