eBay wants to keep all transactions happening within their platform. This ensures they get their transaction fees and maintain control over the buying and selling process.
Directing buyers away from eBay can lead to them missing out on important information. This includes things like feedback ratings, return policies, and eBay's buyer protection programs.
It can create a less-than-professional experience for buyers. Having to jump back and forth between eBay and your Instagram page can be disruptive and inconvenient.
Instead of linking to your Instagram page, there are other ways to promote your brand within eBay listings:
Use high-quality product photos and videos. This will showcase your products in the best possible light and make them more appealing to buyers.
Write detailed and informative product descriptions. Highlight the features and benefits of your products, and use keywords that potential buyers are likely to search for.
Offer excellent customer service. Respond promptly to buyer questions, and be helpful and polite. This will build trust and encourage repeat business.
Promote your eBay listings on social media. You can share links to your listings on your Instagram page, Facebook page, etc. Just be sure to avoid including any calls to action that would take buyers off of eBay.
