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How to respond to Item not as described?

New experience for me and looking for advice.

 

I listed a small item for sale (toothbrushes). Listing had a quantity of 7 and I priced to encourage larger orders since shipping would dominate the cost. I got a couple of single brush orders, but also one for 4. I listed as no returns accepted. 

 

Buyer opened a "not as described" on the order. I asked him if it was a mistake and he said that he was expecting 28 (4 X 7) toothbrushes and wanted a return/refund. I told him I thought it was clear that he ordered 4 (given the unit and quantity I used). I also spoke with an eBay representative who said he thought the ad was clear. However, he suggested that I should allow the return and provide a return label. He said that eBay would rule in my favor and reimburse me for the shipping (both direction), but I would need to call and speak to them again.  He also said if I did not allow the return than eBay would allow it and then not reimburse me. 

Am I understanding their policy correctly? Even if the buyer misunderstood, I should not deny the return? 

This is the listing. Buyer says his reason for thinking he was getting 7X4 is because the first photo shows 7 toothbrushes and because I mention that, "Five have dental office name printed on toothbrush and two do not."

https://www.ebay.com/itm/326209397805

What do you recommend that I do? Should I have some money back? Accept the refund? Do nothing and hope buyer does not pursue? He's a "0" feedback buyer, so new to eBay. 

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How to respond to Item not as described?

Nevermind, resolved. 

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How to respond to Item not as described?

Nevermind resolved. 

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