Help reading the performance report

[forward-motion]

Questions when I'm reading the performance report.

What is the difference in Promoted listing clicks and Organic clicks (promoted)?

Also, what are impressions? 

[valueaddedresource · Accepted solution]

@forward-motion 

Promoted Listings clicks are when a buyer clicks on the promoted "version" of your listing.

Organic clicks (promoted) means they clicked on the version that appears organically in search results, not promoted.  The reason "promoted" is in parenthesis is it's just denoting that listing is included in an active promoted listings campaign, but these clicks are "organic" not "promoted" - if that makes sense. I know the wording is very confusing.

Here's eBay's explanation for Organic click (promoted):

The number of times your listings have appeared in an organic placement (i.e. not sponsored) on any eBay site.  Data is only for items in active promoted listings campaigns for the time period you have selected.

Impressions are basically when a link to your item appears to a potential buyer - this can be in search results, promoted/ad space, or across other places where eBay may surface those listings to buyers.

From eBay:

An impression counts when a link to your listing appears on eBay, and the buyer is one click away from your listing.

[forward-motion]

Thank you, yes it is confusing. The parentheses promoted listings threw me off. That's why I didn't see the difference. Makes sense now, thank you again for clearing this up for me.