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Getting No Views on my Ad?

I don't know what is wrong with my ad, I clicked "sell similar" from someone else's ad who had dozens of bids, there are quite a few of these items listed that are currently having bid wars for SIGNIFICANTLY more (some even more than $100 more expensive) than I'm selling it, and mine is straight up not even getting views or watchers. Is there some new algorithm thing on eBay preventing mine from showing up in searches?

http://ebay.us/Ksk8PH?cmpnId=5338273189

 For example, since listing mine this guy has sold 14 of the same item for $50 more than my starting bid price: https://www.ebay.com/itm/353127277680

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18 REPLIES 18

Re: Getting No Views on my Ad?

Again, the number of impressions is meaningless.  Your explanation is correct.  My point was that unless you are on the first page or maybe the second page in a result most people won't even look at your listing on that page if it is lower.  I set my # of results to 200 so the first page has 200 results but I generally don't look below #10 to get the best price so the "impressions" on the first page beyond the tenth listing mean nothing if your listing is number 155.

Message 16 of 19
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Re: Getting No Views on my Ad?

I wouldn't call it meaningless, but to each his own. I will add that ebay also now includes data on whether your listing showed in the top 20 placement. And also records "non-search impressions", defined as:  impressions your listings got outside of search, such as impressions from “Similar items” or “People who viewed this item also viewed” modules on a listing page."  Which is one reason I recommended that the OP look at her Traffic report for details. 

Message 17 of 19
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Re: Getting No Views on my Ad?

And you are right that many buyers don't scroll all the way down a search page. But as to impression data, I'll stick with what I said: lots of impressions, few views---suggests you need to improve your click through rate. One way to do that is to improve your listing so that it gets higher placement. The lack of click through could be because of low placement on the search results page, but you might also have high placement but buyers aren't clicking though for some other reason. Either way, high impressions, low views suggests a review of your listing--especially photos, price, shipping /returns, and title--might be a good idea.

Message 18 of 19
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Re: Getting No Views on my Ad?

People keep thinking linearly about this but that's not how many search engines work anymore.  If one has a lot of impressions and no views, it means that the keywords/terms one is using in their SEO is matching a lower percentage of the keywords a browser has plugged in, thus returning a poor result in returns and visibility.  This is one metric in a host of others, but it's an important one along with product desirability, recency, relevancy and a bunch of other metrics most search engines use to rank. 


Hell is empty. And all the devils are here.
Message 19 of 19
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