@a_c_green wrote:
@ted_200wrote:
But if gen Z started in 2000... that means it will not end until 2020.
( 20 years is a generation )
So ebay is telling me to targer the under 18 buyers...
In particular, the three blog authors who actually wrote the series, @katie_hammel, @emma_fulcher and @anthony_payne, have been thunderously silent on the topic despite direct contacts inviting them to share what they thought about what they learned, beyond their article(s). I have the distinct impression that someone, perhaps scene.of.the.crop, handed out writing assignments which they dutifully completed and turned in, but so much of the content seems to have been derived from Googling other articles (correctly attributed) on young buyers that we could have turned up ourselves.
In turn, those articles themselves are referencing other articles on the same thing; it's like a great big Marketing circle-something where each author produces their original content by summarizing what the others said. (Columnist Dave Barry once described a similar process for how early 1800s Washington lobbyists survived in the wilderness by taking each other to lunch.) We could have achieved much the same thing with a directive of, "Here! Read this Forbes article and get back to me!"
So let's get off the Marketing Research merry-go-round and just talk plainly about what eBay needs to do in order to help its sellers succeed. Its current problems seem very much self-inflicted, not the fault of the sellers.
@a_c_green wrote:
@ted_200wrote:
But if gen Z started in 2000... that means it will not end until 2020.
( 20 years is a generation )
So ebay is telling me to targer the under 18 buyers...
Okay, okay...
(This reply is not directed at ted_200 specifically; I just needed a short quote for context here...) Let's forget about whatever the official age range is for GenZ for now... I saw one referenced article calling it mid-1990s to mid-2000s, which would put them at 13-23 years of age, which seems reasonable; I'm willing to concede that the age range given in Chapter 4 of the blog series was a typo.
All that aside now, this whole exercise seems to have been a rather one-sided exercise in Marketing doublespeak, with a major reluctance on the part of the eBay contacts here to say anything of substance about what their goal is. We as sellers are, I would say, as aware as possible about what we're selling here and to whom; we'd just be grateful if the site would work properly and offer some protection against scammers.
In particular, the three blog authors who actually wrote the series, @katie_hammel, @emma_fulcher and @anthony_payne, have been thunderously silent on the topic despite direct contacts inviting them to share what they thought about what they learned, beyond their article(s). I have the distinct impression that someone, perhaps scene.of.the.crop, handed out writing assignments which they dutifully completed and turned in, but so much of the content seems to have been derived from Googling other articles (correctly attributed) on young buyers that we could have turned up ourselves.
@a_c_green Our bloggers are reading through comments as well as a broader eBay team, but I happen to be the moderator for this discussion as I was for the rest of the series.
