Cost per Click

[kimuklimited]

Is this system working for sellers? In my experience, it has increased the cost of selling with little benefit. The average sale per click is about 4-6%. How can this boost sales and profitability? 

[ebooksdiva]

I've never tried it and I never will. You pay for every click even if no one buys. If you make no sales you'll be reaching into your pocket to pay for the clicks. 

[chapeau-noir]

I've tried cost per click on three different sites and it never works well. Etsy was probably the worst - when I finally left the site their CPC campaign was literally vacuuming out sellers' budgets because it was so poorly written.  Promoted listings I get (despite the assumptions from some here about it) if one is in an over-saturated market and decide to build in a bit to get that edge, but CPC is just rubbish.

[mam98031]

I'm sure it likely works well for some larger sellers.  I don't think this is a tool geared for small sellers or at least that is my opinion.  It isn't anything I would try.

[inhawaii]

There was a post here recently a few days ago about cost per click. The author said he/she did not want to hear from anybody who says it doesn't work because he/she "knows" it does work. 

[fbusoni]

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@kimuklimited wrote:

Is this system working for sellers? In my experience, it has increased the cost of selling with little benefit. The average sale per click is about 4-6%. How can this boost sales and profitability? 

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That is precisely why eBay sells these software tools to sellers.

The only guaranteed beneficiary is eBay.  

That is by design.

When I see the words "cost per click," "Promoted listings," "accelerated sales," etc., my eyes glaze over.  

The BEST way (in my experience over many years) to get people to buy your stuff is to offer same day / 24 hour shipping and 30/60 day paid returns.

When you do both of those things, eBay promotes your listings for you.  Quite aggressively in my case.

(I have a theory about this based on having sold on AMZ for many years -- I do absolutely everything that eBay recommends I do.  It seems to have worked well for me.)

[iamcara]

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@inhawaii wrote:

There was a post here recently a few days ago about cost per click. The author said he/she did not want to hear from anybody who says it doesn't work because he/she "knows" it does work. 

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😂

[iamcara]

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@kimuklimited wrote:

Is this system working for sellers? In my experience, it has increased the cost of selling with little benefit. The average sale per click is about 4-6%. How can this boost sales and profitability? 

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I have to admit I disagree with most sellers about the efficacy of cost-per-click campaigns. Obviously it's difficult to optimize your store to make it worthwhile. But I believe that it makes sense to use CPC ads on expensive items that have a tremendous amount of competition such as paintings, even when it does not result in any sales for months. Depends on what your budget is.