Auction vs store search placement?

[hoflegends]

Hello,

Do items that are listed as auction format get higher search placement? (which gets higher search placement auction or store listigns?) im assumng ebay would want auctions as higher search placement? thanks

[dhbookds]

there are many ways to search.........including the auction only tab, if auctions are all a buyer wants to look at......  the default search is best match......which means that search can change on criteria based on the buyer preferences that ebay thinks they know........or it can change on a variety of other reasons.....  Of course, placement lowest price w/shipping may depend on buyer/seller physical localities, if the price is equal. 

So short answer.......which gets a higher placement ......who knows?  lol

[lacemaker3]

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@hoflegendswrote:

Hello,

Do items that are listed as auction format get higher search placement? (which gets higher search placement auction or store listigns?) im assumng ebay would want auctions as higher search placement? thanks

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@hoflegends-- eBay hasn't offered store item listings as a listing format for about 10 years or more. Store item listings didn't use to show up in keyword searches, but since they don't exist anymore, it doesn't have any relevance now.

Based on how you phrased your question, I think you probably came across some outdated information about search placement that is now obsolete.

Whether an item was listed by a seller who pays a monthly subscription fee for a store (or not) has no bearing on the item's placement in search.

[timemachine777]

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@hoflegendswrote:

Hello,

Do items that are listed as auction format get higher search placement? (which gets higher search placement auction or store listigns?) im assumng ebay would want auctions as higher search placement? thanks

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No. The way Cassini's algorithm is suppose to work with best match, with no filters selected before hand is pretty simple. Search is suppose to look at past traffic behaviors for the cat. first, and then the item if possible. The data is broken down in a way to determine if more searches in the cat are for auction format vs BIN, and then tries to reduce that for the primary keywords used in searches.

Whichever is higher, will become the dominate format as long as all the other data points measured in general don't push the item(s) down in placement. eBay also uses the data stored within the cookies it placed on the searchers device to spy on them, to see if it can find any data that might have some relevancy with their search, and use that also to drive items to the top of search.

[nowthatsjustducky]

Considering that on average, auctions tend to fetch much lower final prices than their fixed price counterparts, I would say that if format was a factor in Best Match, auctions would get lower priority, since the FP listings are the money makers.

[hoflegends]

thank you all, it is all so confusing to me! (the way search placement works) i guess an easier way to ask my question is (easier for my brain to understand) is it better to list an item auction style or fixed price? thanks

[tiramisu41]

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@hoflegendswrote:

thank you all, it is all so confusing to me! (the way search placement works) i guess an easier way to ask my question is (easier for my brain to understand) is it better to list an item auction style or fixed price? thanks

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@hoflegends

Well, considering the overwhelming number of items sold on the site are fixed priced listings, I would put my money on those listed as "Buy It Now" (BIN).

Here's a link to an article published a couple of months ago that gives some stats:  https://www.ecommercebytes.com/C/letters/blog.pl?/pl/2017/12/1512179179.html

If you use BINs, just be sure to set up the listing with "Immediate Payment Required" (IPR) upon purchase as that way you'll get paid immediately and won't have to dink around invoicing or chasing buyers to get them to pay up which is what *always* happens when you have an auction-style listing as IPR cannot be added to those.

HTH

[fashunu4eeuh]

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@hoflegendswrote:

thank you all, it is all so confusing to me! (the way search placement works) i guess an easier way to ask my question is (easier for my brain to understand) is it better to list an item auction style or fixed price? thanks

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It depends. For one-of-a-kind, "hot" luxury items, or rare items hard to price, an auction listing could garner more dollars than setting a static price and listing in the fixed-price format. However, commodity items or easy-to-price goods would do better as fixed-price. I also take into account the needs of the market. For example, when I am selling for the gift-giving season, most folks don't want to wait around to purchase an item at auction (unless it is unusual in some way), they want to buy it and move on. So which format to use depends on what it is and how best to sell it.