What you need to know
With an eBay Store subscription, you can unlock a powerful suite of marketing and discount tools designed to accelerate your sales. Now, you can experience an updated look and feel of your Store pages that make it easier for you to stay on top of your campaigns and monitor the success of your discounts.
Faster to find what you need
Featuring streamlined navigation and a crystal clear overview of your active discounts, your redesigned seller Marketing Tab puts you in the driver’s seat. The simplified left-hand navigation bar provides easy access to your Summary and Discounts pages, plus useful links to your buyer groups and social pages. We’ve also renamed “Promotions” as “Discounts” for more clarity.
See how your discounts are impacting your sales
Your redesigned Summary page gives you an overall snapshot of your promotional activity, and highlights areas where you might be able to improve your sales. Also, the new Discounts page uses fresh new graphics and performance metrics to give you a clearer view of how your offers are performing, and ensures that you have all the information you need to optimize your business.
By offering different types of discounts, you can catch your buyers’ attention and encourage more sales.
You can choose from:
- Sale events - Lower prices for a limited time to help your inventory sell faster
- Coupons - Create coupon codes like “WOW10!” to give buyers a discount they can apply at checkout
- Offers to buyers - Send exclusive discount offers to buyers interested in your items. This can now be fully automated
- Multi-buy - Offer discounts for buying more than one of the same item
Order discounts - Encourage larger orders with discounts like “Buy 2 get 1 free”
Spread the word
Let your customers know about your new and featured products, share news about sales, coupons, and discounts.
- Store newsletter - Build your brand and connect with buyers over email with ready-made newsletter templates
- Social sharing - Easily create posts to share with your buyers across your social platforms to drive more visits to your listings
Next steps
There’s nothing new for you to do, just enjoy the new experience as it gradually rolls out to all sellers over the next few weeks. If you’re an eBay Store subscriber, head over to your Seller Hub Marketing tab, try out the new features, and start creating and managing your discounts.
Don’t have a Store subscription? Now’s the perfect time to give it a try and open your eBay Store. You'll have access to all of these marketing tools, plus more great features to help you grow your business.
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