Learn more about your buyers

[seller_update@ebay]

Easily identify and engage with repeat customers using our new buyer details feature.

What you need to know

Ever wondered who your most loyal customers are? With our new buyer details feature, seeing this information is easier than ever. With a single click, you can view existing buyer details already available to you through their previous purchases, like their location, purchase history, and total amount spent on past orders—all in one place. You can also quickly access tools to engage with your buyers, helping you create a personalized and positive buying experience that encourages repeat purchases. 

Benefits of buyer details 

Get to know your buyers

Quickly gain insights into your buyers by viewing their profile picture, username, and location—all conveniently located in one spot. 

Identify returning buyers 

Easily recognize your most loyal customers with visible Follower and Repeat buyer tags. You’ll also get a better understanding of your buyer’s purchasing history by viewing all the orders they’ve placed with you over the past two years. 

Enhance your customer service

Seamlessly access the messaging experience from the buyer details interface to respond to your buyer’s questions, and leave feedback to ensure a positive shopping experience. You can also reward loyal customers by sending them exclusive coupons or personalized thank-you notes. 

How it works 

Simply click on a buyer’s name from the Orders tab in Seller Hub to view their details. Their information will show up in a pop-up box, similar to the one you see here. You can also click on ‘All orders’ to view a detailed list of orders they’ve placed with you. 

Trust what sellers are saying

Here's what sellers who’ve tried the buyer details feature have to say: 

“We've been waiting for this. Great addition!”

“I love this new feature. I always saved this information on my own, but now it's here. Fantastic improvement.”

“Making it easier to track repeat buyers is extremely valuable information. It's also good to target these buyers for coupons as they’re our best customers.”

“I like this level of information, especially knowing which buyers are also watchers.”  

Next steps

The buyer details feature is ready for you to explore. Click the link below to check it out. 

Get started

We’ll also be adding this feature to the eBay app and the Order Details page, so stay tuned for more details. 

[gabrieent]

I am glad to see this feature.  To identify repeat customers will be extremely helpful and to be able to send them a coupon is great.  Thank you for listening to us eBay!

[tsme35]

Only shows the current purchase, they buy one item but says all orders, it doesn't show us the other items they've bought in the past. Also since ebay floods our listings with ads, buyers can't see I combine orders in the description, so they buy and pay separate. Use to be able to see the "repeat buyer" bigger and different color so I can see and combined orders for the buyers. I'm older and can barely see it now.  That's just hurting the buyer not helping them.

[abn1]

I don't need "new buyer details" nearly as much as I need "new buyers" but I do not see anything eBay is doing to attract new buyers.

[vivabe]

Agree with "repeat buyer" need to be back to when it was bigger and and different color. I missed two and did not leave the feedback I usually use for repeated buyers.

[pokascomics]

found answer

[refreshedelectronics]

Great update! A suggestion I have is to add a reporting feature that lets us filter buyers based on how much they've purchased. Ideally, we could filter by month or year to see who our top buyers are. This would be really helpful for offering them exclusive deals or coupons.