The daily budget is the maximum amount that you’re willing to spend on a single campaign per day. Some days you may spend less than your daily budget, but you will never be charged more than the amount you choose. Once your campaign has reached its daily budget, your campaign will stop being charged until the next day, when the daily budget resets. Any unused daily budget will not roll over to the next day.
The daily campaign cost is calculated by multiplying the total number of clicks received per keyword by their respective price.
- Example: Daily budget NOT reached
- Daily budget is $500.
- On a given day, Keyword A (average cost per click of $2.50) receives 100 clicks, and Keyword B (average cost per click of $2.00) receives 50 clicks, which brings the daily campaign cost to $350. The remaining $150 will not roll over to the next day.
- Example: Daily budget REACHED
- Daily budget is $500.
- On a given day, Keyword A (average cost per click of $2.50) receives 100 clicks, and Keyword B (average cost per click of $2.00) receives 125 clicks, which brings the daily campaign cost to $500. Since the daily budget has been reached, your ads will stop serving and your campaign will resume the next day.
One of our best practices for using Promoted Listings Advanced campaigns is to place a competitive bid. We provide you with suggested bids and bid ranges for all suggested keywords to help you optimize your campaigns. Our suggested bids and bid ranges are based on a number of factors, including past performance and marketplace trends. Using the suggested bids and bid ranges can help take the guesswork out of setting competitive bids. But remember, Advanced campaigns are based on a cost-per-click model, so ultimately YOU get to choose how much each click is worth to you.
Note: There is a $1.00 minimum and $1,000,000 maximum daily budget. Updates to your daily budget are made in real time. If you update your daily budget below what has already been spent, your ads will stop serving and your new daily budget will go into effect the next day.
