naming a store different from user name

[carylkerry]

Will naming a starter store a different name than my user name cause me to loose my feed back rating?

[mr_lincoln]

Hi @carylkerry 

No ... your Store Name can / should be something like you would want on a Brick and Mortar store front ... like, "Ed's Bait and Tackle Shop".

Store name has NO affect on your Feedback history on your ID.  You can actually change you ID every 30 days and the FB count will go with the new name.  The only issue would be people trying to find you under the old ID.