Selforfun Volunteer Community Mentor
1 BEST ANSWER
Accepted Solutions
I know this can be a bit unclear, so let’s break it down.
When eBay talks about highly motivated buyers in the Priority Campaign, they’re referring to buyers who have shown signs that they’re actively looking to purchase. eBay’s system looks at things like recent searches, past purchases in the same category, how long they spend on certain listings, and whether they’ve added similar items to their watchlist or cart. It’s basically an automated way to prioritize showing ads to people who seem more likely to buy.
Targeting controls are just filters eBay uses to decide who sees your ad. You don’t control these directly, but eBay likely considers factors like a buyer’s location, browsing habits, time of day, and what type of device they’re using. The idea is to place your ad in front of people who are most likely to convert into a sale.
For the General Campaign, it’s a broader approach. Instead of focusing only on buyers who eBay thinks are ready to buy, your listing just gets more exposure across different areas of the site. It might appear in search results, suggested items, or category pages, but it doesn’t necessarily target specific buyer behaviors the way the Priority Campaign does.
One key difference between these two strategies is how you’re charged. The Priority Campaign works on a pay-per-click model (CPC), meaning you’re charged whenever someone clicks on your ad, whether they buy or not. The General Campaign works on a pay-per-sale model (CPS), so you only pay if the buyer actually purchases your item after clicking on your ad.
Now, about the fees - yes, they can get high. eBay suggests rates anywhere from 9% to 16%, but I personally use 4%, and that works fine for me. You can even set it to 0% if your item is in high demand. The more you pay, the more visibility you’re supposed to get, but there’s no guarantee it will result in a sale.
You can experiment and see how it is work in your ad Dashboard.
One thing to be aware of is that ad fees apply to the total transaction amount, including shipping, taxes, and any additional fees. So if you sell an item for $100 with $10 shipping at a 10% ad rate, you’re paying 10% on $110, not just the item price.
Regarding the category issue, you’re right. eBay has removed many detailed subcategories, making searches broader and less precise. A buyer looking for a Lladro Angel might now get flooded with unrelated figurines because eBay’s system groups promoted listings together, even if they aren’t an exact match. That can definitely be frustrating for buyers and sellers alike.
At the end of the day, Promoted Listings can help, but they’re not always necessary. If your item is already selling well, you may not need to use them. If you do, you don’t have to accept eBay’s suggested rates - you can lower them and experiment with what works best for you.
Hope that helps!
When eBay talks about highly motivated buyers in the Priority Campaign, they’re referring to buyers who have shown signs that they’re actively looking to purchase. eBay’s system looks at things like recent searches, past purchases in the same category, how long they spend on certain listings, and whether they’ve added similar items to their watchlist or cart. It’s basically an automated way to prioritize showing ads to people who seem more likely to buy.
Targeting controls are just filters eBay uses to decide who sees your ad. You don’t control these directly, but eBay likely considers factors like a buyer’s location, browsing habits, time of day, and what type of device they’re using. The idea is to place your ad in front of people who are most likely to convert into a sale.
For the General Campaign, it’s a broader approach. Instead of focusing only on buyers who eBay thinks are ready to buy, your listing just gets more exposure across different areas of the site. It might appear in search results, suggested items, or category pages, but it doesn’t necessarily target specific buyer behaviors the way the Priority Campaign does.
One key difference between these two strategies is how you’re charged. The Priority Campaign works on a pay-per-click model (CPC), meaning you’re charged whenever someone clicks on your ad, whether they buy or not. The General Campaign works on a pay-per-sale model (CPS), so you only pay if the buyer actually purchases your item after clicking on your ad.
Now, about the fees - yes, they can get high. eBay suggests rates anywhere from 9% to 16%, but I personally use 4%, and that works fine for me. You can even set it to 0% if your item is in high demand. The more you pay, the more visibility you’re supposed to get, but there’s no guarantee it will result in a sale.
You can experiment and see how it is work in your ad Dashboard.
One thing to be aware of is that ad fees apply to the total transaction amount, including shipping, taxes, and any additional fees. So if you sell an item for $100 with $10 shipping at a 10% ad rate, you’re paying 10% on $110, not just the item price.
Regarding the category issue, you’re right. eBay has removed many detailed subcategories, making searches broader and less precise. A buyer looking for a Lladro Angel might now get flooded with unrelated figurines because eBay’s system groups promoted listings together, even if they aren’t an exact match. That can definitely be frustrating for buyers and sellers alike.
At the end of the day, Promoted Listings can help, but they’re not always necessary. If your item is already selling well, you may not need to use them. If you do, you don’t have to accept eBay’s suggested rates - you can lower them and experiment with what works best for you.
Hope that helps!
I know this can be a bit unclear, so let’s break it down.
When eBay talks about highly motivated buyers in the Priority Campaign, they’re referring to buyers who have shown signs that they’re actively looking to purchase. eBay’s system looks at things like recent searches, past purchases in the same category, how long they spend on certain listings, and whether they’ve added similar items to their watchlist or cart. It’s basically an automated way to prioritize showing ads to people who seem more likely to buy.
Targeting controls are just filters eBay uses to decide who sees your ad. You don’t control these directly, but eBay likely considers factors like a buyer’s location, browsing habits, time of day, and what type of device they’re using. The idea is to place your ad in front of people who are most likely to convert into a sale.
For the General Campaign, it’s a broader approach. Instead of focusing only on buyers who eBay thinks are ready to buy, your listing just gets more exposure across different areas of the site. It might appear in search results, suggested items, or category pages, but it doesn’t necessarily target specific buyer behaviors the way the Priority Campaign does.
One key difference between these two strategies is how you’re charged. The Priority Campaign works on a pay-per-click model (CPC), meaning you’re charged whenever someone clicks on your ad, whether they buy or not. The General Campaign works on a pay-per-sale model (CPS), so you only pay if the buyer actually purchases your item after clicking on your ad.
Now, about the fees - yes, they can get high. eBay suggests rates anywhere from 9% to 16%, but I personally use 4%, and that works fine for me. You can even set it to 0% if your item is in high demand. The more you pay, the more visibility you’re supposed to get, but there’s no guarantee it will result in a sale.
You can experiment and see how it is work in your ad Dashboard.
One thing to be aware of is that ad fees apply to the total transaction amount, including shipping, taxes, and any additional fees. So if you sell an item for $100 with $10 shipping at a 10% ad rate, you’re paying 10% on $110, not just the item price.
Regarding the category issue, you’re right. eBay has removed many detailed subcategories, making searches broader and less precise. A buyer looking for a Lladro Angel might now get flooded with unrelated figurines because eBay’s system groups promoted listings together, even if they aren’t an exact match. That can definitely be frustrating for buyers and sellers alike.
At the end of the day, Promoted Listings can help, but they’re not always necessary. If your item is already selling well, you may not need to use them. If you do, you don’t have to accept eBay’s suggested rates - you can lower them and experiment with what works best for you.
Hope that helps!
When eBay talks about highly motivated buyers in the Priority Campaign, they’re referring to buyers who have shown signs that they’re actively looking to purchase. eBay’s system looks at things like recent searches, past purchases in the same category, how long they spend on certain listings, and whether they’ve added similar items to their watchlist or cart. It’s basically an automated way to prioritize showing ads to people who seem more likely to buy.
Targeting controls are just filters eBay uses to decide who sees your ad. You don’t control these directly, but eBay likely considers factors like a buyer’s location, browsing habits, time of day, and what type of device they’re using. The idea is to place your ad in front of people who are most likely to convert into a sale.
For the General Campaign, it’s a broader approach. Instead of focusing only on buyers who eBay thinks are ready to buy, your listing just gets more exposure across different areas of the site. It might appear in search results, suggested items, or category pages, but it doesn’t necessarily target specific buyer behaviors the way the Priority Campaign does.
One key difference between these two strategies is how you’re charged. The Priority Campaign works on a pay-per-click model (CPC), meaning you’re charged whenever someone clicks on your ad, whether they buy or not. The General Campaign works on a pay-per-sale model (CPS), so you only pay if the buyer actually purchases your item after clicking on your ad.
Now, about the fees - yes, they can get high. eBay suggests rates anywhere from 9% to 16%, but I personally use 4%, and that works fine for me. You can even set it to 0% if your item is in high demand. The more you pay, the more visibility you’re supposed to get, but there’s no guarantee it will result in a sale.
You can experiment and see how it is work in your ad Dashboard.
One thing to be aware of is that ad fees apply to the total transaction amount, including shipping, taxes, and any additional fees. So if you sell an item for $100 with $10 shipping at a 10% ad rate, you’re paying 10% on $110, not just the item price.
Regarding the category issue, you’re right. eBay has removed many detailed subcategories, making searches broader and less precise. A buyer looking for a Lladro Angel might now get flooded with unrelated figurines because eBay’s system groups promoted listings together, even if they aren’t an exact match. That can definitely be frustrating for buyers and sellers alike.
At the end of the day, Promoted Listings can help, but they’re not always necessary. If your item is already selling well, you may not need to use them. If you do, you don’t have to accept eBay’s suggested rates - you can lower them and experiment with what works best for you.
Hope that helps!
