August is Holiday Kickoff Month here at eBay, because our sellers know that these late days of summer are when prep for your busiest season really starts heating up.
There’s no denying that the retail landscape has changed substantially in 2020, and this year’s holiday season will be like no other before it. While there are still some uncertainties, it pays to start thinking now about how to adapt to changing buyer behaviors and planning how you’ll capture the increase in online buyers.
- 40% of consumers have recently increased or significantly increased online purchasing.
- In Q2, eBay’s active buyers grew by 8M, up to 182M.
- Nearly 36% of US consumers are now buying retail goods online, compared to 29% who were doing so in mid-April.
- More than half of millennials and Gen Z consumers say they believe their lockdown habits will continue.
To help kick it all off, we’ve organized four weeks of practical insights to help you adapt and plan now.
This week, we start off the month with a podcast featuring VP of Seller Operations and Engagement Marni Levine and eBay’s resident holiday expert, Marketing Manager (and eBay seller) Jennifer Deal. Listen in as they dissect current ecommerce trends, discuss predictions for the rest of 2020, and lay the foundation for how sellers can start preparing for holiday now.
Each week, we’ll share new podcasts, Seller Check-Ins, videos, and more content tailored to specific themes to have you ready for holiday, all at eBay for Business on Facebook.
