@patmos8
LOL! Great test of the value of video!
I'm a little surprised that you were allowed a 3 minute video, since ebay generally advises no more than a minute in length. I assume you stayed under the 150MB limit, which is the determining factor, not length per se.
I am not surprised that no one contacted you. A three minute video is long, and attention spans are short. More importantly, it is entirely possible that not even one person ever saw your video. I've been asking ebay to provide tracking for stores/videos since they first provided the new store fronts. I've also been asking ebay to do more to promote our storefronts, to direct buyers to them.
I think the real problem is, ebay doesn't necessarily want to drive traffic to our store fronts. For example, if someone is looking at my listing, ebay provides a very small link to my store. ebay also provides much larger links---with graphics---to dozens of competitors (promoted) listings because ebay believes the buyer might buy one of those items. So, send the buyer to my store front, or send them to a listing they might buy?
Clearly, ebay trusts its AI to send them to another listing and make a sale, and does not trust that sending them to my store will likely mean they'll buy something from me there.
So, I think if we want buyers to go our store fronts, it is pretty much up to us to get them there. Well over a year ago ebay had announced that they were working on some sort of store advertising "tool" (yes, I assume we'd end up paying), but so far: nothing.
Depending on what you sell, a good storefront and video can have value, but even the best storefront and video mean nothing if no one sees them.
I was told at ebay Open that ebay's stores team is working on some things like Store Design Sweepstakes etc, to get more people to improve their store fronts, but as I told ebay...that's fine, but what we really need is better ways to drive traffic to stores and traffic data to know whether we are succeeding in driving traffic.
