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eBay Page Views and Metrics

Hi. I have just started selling some adapters. I have a bit of experience on here but not a lot. When I check the performance metrics, and look at my traffic report. These adapters are getting steady impressions. Only one listing had an eBay Page view.

Using the eBay app on my phone. I see a handful of views on each listing for these adapters. I am not sure which metrics to go by. When I visited one of the listings pages the performance metrics on my laptop showed my click immediately after. Now my phone is telling me a different story. The views I see on my phone are way less than the impressions in the traffic report. Like I said my adapters according to the traffic report have very litlle clicks most of the listings have zero.

 

Not sure how the phone app tracks my views compared to the traffic report?

I am not sure if my adapters are getting any clicks. If there not. I have tried experimenting with titles, I have tried using the stock images provided to me by my supplier. I have tried using some of my own photos.

My price is higher than my competitors. My adapter works with a lot of different gear and my competitors adapters will work with one item. These are for guitar effects pedals and processors. Musicians have to buy various adapters to run there gear. Mine works with a bunch of items. I have a 2 year warranty. My adapter is higher quality than my competitors. Maybe the price is scaring off potential buyers not sure?? 
Any help would be appreciated. Thanks.

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eBay Page Views and Metrics

I found them for $7.99 with similar description.

 

Just some friendly advice.  I would avoid making claims you are unsure about.  It will bite you in the long run.  There are items I sell that would sell better if I listed more compatibility.  Since I can't verify it for myself I won't say it in case it is wrong.  eBay is pretty quick to punish sellers for returns whether it is justified or not.  Knowing your product really pays off in the long run.

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eBay Page Views and Metrics

Hi, I took a look at your adapter listings and had some thoughts. First let me say you have done a thorough and capable job of listing your items. I am especially impressed with the depth of your knowledge of the AC adapters, and you have strong description content that will undoubtedly convince shoppers to select yours to buy. If they could find your listing.

 

Unbranded, or unknown brand, items often have difficulty being sold or established on eBay. That's because of the lack of a primary keyword that many shoppers use to locate items. If I do a search for AC adapters on eBay, using these keywords "AC Adapter For Boss RC-2," 44 items are shown. Out of those, yours by far is the most expensive in the group. The others start at $4.69 with $3 shipping, and yours is listed for $24.77 with $7.75 shipping. Although yours is a higher quality, works with more gear, has the best warranty, etc., you are at a serious disadvantage when many shoppers will filter by price, placing your listing dead last in the field.

 

If I broaden my search to simply "AC Adapter for Boss," 2915 AC adapters are returned in Search. Yours is buried under hundreds of others. Unless you are going to do Promoted Listings, it will be difficult for buyers to find you. Since all these listings look alike --all black units and nearly identical stock photos, there is just no way to distinguish your listings from the dearth of other choices. In such a situation, most shoppers will start with price.

 

I've been selling here successfully for 10 years, but my items are a combination of unique, rare, scarce, popular, vintage, high demand, collectible, or niche. (My prices are set very attractively to encourage the sale, and terms are buyer-friendly.) But on eBay, it comes down to offering something the buyers can't get elsewhere, with identifiable keywords that most shoppers will look for. I am curious how you came to select this particular item for sale. Is there a need you have identified that is unfulfilled, leading you to choose this product?

 

You have defined your customer specifically (guitar musicians needing pedal and processor effects), so you know who your target market is. Thus the important question becomes: Is eBay the best choice to reach them? 

 

If you could just get the clicks on your listing, the item could practically sell itself. But you must distinguish your listings from all the others to encourage that click. It's not going to be the photograph, all those adapters look alike. You are already following eBay's best practices (buyer friendly returns, clear terms, good pics, etc.). So you might consider Promoted Listings to get your listing out in front of everyone else's. Your titles also need a bit of tweaking. Take out all of the punctuation, it interferes with SEO, and bone up on Search Engine Optimization to encourage Google and Bing etc to publish your listings on their platforms. 

 

Others will come along with more ideas on how to help you. Good luck and wish you much success with your efforts.

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eBay Page Views and Metrics

Thanks for the tips. I took out the punctuation. It seemed to help positioning. I also went with a title that seems to get the most clicks in most of my listings. I have had a few clicks today. Most of my listings have no clicks. I could drop the price but only so much. I would still be more expensive than my competitors.  I have tried one promoted listing today, I will add some more.  I stumbled across these adapters by accident. Since the pandemic I started playing guitar again. When talking to somebody at work about gear, He told me about the adapter problem and it had been so many years since I had any pedals I forgot about that problem. I was looking for pedals and processors to sell but most of them didn't have much profit to resell.

 

I came across these adapters. eBay may not be the best place to sell them. It's the platform I am most familiar with next to FB marketplace. I have put a couple of listing in FB. I will build more over there as the couple of listings are getting some clicks. There is Amazon also it might be better for these but I would need to learn the platform. I haven't sold on Amazon before and it's been years since I even bought anything there. There is also Reverb.com. I Would also have to learn their platform I am going to start working on that as well.

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eBay Page Views and Metrics

Out of curiosity how have you verified your quality claims?  Some of your claims don't make much sense to me for a smaller power adapter like this.  You list it as unbranded, but the brand is 69 Gonine.  Putting a brand name in will help it show up  more in the search results.

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eBay Page Views and Metrics

@rdcoolfinds 

 

Speaking of warranties, can you clarify exactly who is backing your product warranty? Is the manufacturer of the adapter providing the warranty, or are you somehow offering some kind of warranty?

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eBay Page Views and Metrics

Which claims don't make much sense to you?  How do you know the brand? Yes I did leave the brand name out. I wasn't sure if I wanted to put it in.  Although I am considering it especially since both of you suggested that. If these do okay for me, I will consider if  branding them with my name.  If I can.

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eBay Page Views and Metrics

Yes I have a warranty from the supplier. I am sure they will honour it but if they won't I will. I could send a replacement.

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eBay Page Views and Metrics

Short circuit protection, over current protection, over temperature protection, and quality microchip.  Those aren't really features built into small ac adapters because of the cost of components.  The brand didn't take much effort to find based on your pictures and description.  The more discerning buyers may want to know.

 

I personally don't think branding these with your name will be worth the cost.  Maybe if you get more traction and see a boatload of sales  (1000+ units).  The AC adapter market is highly plagued with low quality knockoffs and counterfeits.  The average consumer in this market is highly price driven and will do anything they can to get the cheapest price.

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eBay Page Views and Metrics

Thanks. I was going by the info I was given. It does not look like I can easily verify any of this. I will check into it.  I see what your saying about this market. I see one seller on Amazon selling this for $54.95 and $19.95 for shipping.  Amazon might be a better bet....

 

 

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eBay Page Views and Metrics

I found them for $7.99 with similar description.

 

Just some friendly advice.  I would avoid making claims you are unsure about.  It will bite you in the long run.  There are items I sell that would sell better if I listed more compatibility.  Since I can't verify it for myself I won't say it in case it is wrong.  eBay is pretty quick to punish sellers for returns whether it is justified or not.  Knowing your product really pays off in the long run.

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eBay Page Views and Metrics

I agree with @gwzcomps in regard to your pricing and your product claims.

 

Concerning my warranty questions, I take it you mean you are the one with the warranty from the company, not your buyer, and the warranty does not somehow flow down to them directly. I wouldn't think you'd want to be tied to these transactions for the next two years. It's really a misleading claim at best to say the buyer has a warranty on this product--they don't. You do.

 

There are several threads on these boards about buyers who try to exercise a warranty and are sorely disappointed when they find out they actually don't have one. I strongly doubt your buyers are going to pursue a warranty directly through you 18 months from now. They'll try to contact the manufacturer and be quite irritated when they find out the warranty stopped with you (as the original buyer). I'd leave that warranty talk out completely.

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eBay Page Views and Metrics

@rdcoolfinds 

 

Hey! Look what I just found over on the Buying board. What a coincidence!

 

Warranty Issue 

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eBay Page Views and Metrics

Hey you make some good points. I am considering them. That seller was in control of his actions as I am.  He decided not to honor the claim and he should have. I see your point about the buyer contacting the manufacturer. I figure You send them a message after purchase with

your contact info and a code. The code would be something I create that will only make sense to me. It will translate into a purchase date but the buyer will not know that. If they try to scam me by going past the date I will know right away when they purchased it. Let them know they should contact you for a warranty and not the manufacturer. I could take it a step further by also sending them this info on a card in the shipment. I pretty much did as much for them as any retailer would do. If they get mixed up , lose info, contact manufacturer by mistake. That's their mistake to own. My thoughts at the moment on this but I am considering what you are saying. Thanks

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